Campaign Manager- Acquisitions and Affiliate campaigns

Candidates must have strong operational thinking, data confidence, and a solid understanding of the online gaming/iGaming environment.

Key Responsibilities

• Own the end-to-end setup of acquisition and affiliate campaigns — from tracking links and bonus code creation to QA and live deployment.
• Monitor campaign performance daily against defined KPI benchmarks (CPA, FTDs, ROI, CTR, Conversion Rates).
• Ensure all tracking integrations, links, and landing pages function flawlessly across devices and platforms.
• Conduct regular A/B and multivariate tests to continually improve acquisition efficiency.
• Maintain and optimize the bonus code library to support tailored promotions and acquisition initiatives.
• Run consistent competitor audits to benchmark promotional positioning and conversion opportunities.

• Work hand-in-hand with Affiliate Managers to align campaign mechanics, promo assets, and landing page funnels.
• Provide affiliates with accurate tracking, creative materials, and campaign data to drive optimal performance.
• Collaborate closely with BI, DEV, and Design teams to resolve campaign issues quickly and ensure timely launches.
• Deliver actionable campaign performance reports with recommendations for scaling, pausing, or optimizing spend.
• Manage post-campaign analysis and compile insights into structured performance reviews.

• Deep understanding of the iGaming / online casino or sportsbook environment.
• Advanced proficiency with campaign tracking tools, analytics dashboards, and bonus code systems.
• Excellent data interpretation skills — able to translate trends into clear, actionable insights.
• High accuracy and attention to detail — nothing escapes your eye.
• Confident communicator with both technical and creative teams.
• Strong organizational ability to manage multiple campaigns under fast-moving deadlines.
• Ownership mindset — proactive, solutions-driven, and accountable for results.

• Minimum 2 years’ experience in a digital marketing or campaign management role (iGaming preferred).
• Experience working with affiliate networks, tracking systems, or CRM tools (Income Access, Optimove, Everflow, Google Analytics, etc.).
• Strong Excel and data reporting skills; familiarity with BI tools (e.g., Power BI or Looker) advantageous.
• Tertiary qualification in Marketing, Commerce, or a related field ideal but not mandatory.