[ref. f31913124] Remote - Head of Digital Marketing
Company People Motor Industry Recruitment Specialists Johannesburg
Remote - Head of Digital Marketing R35000.00 - R40000.00
Our client a leading, and fastest-growing multi-unit franchise operators in the U.S., is looking for a senior-level digital marketing leader to support and execute their customer acquisition strategy across 13 automotive repair locations in Chicago.Youll partner directly with their U.S.-based marketing consultant and leadership team to develop, manage, and optimize a suite of digital marketing tools and platforms, with a strong focus on SEO, SEM, website content, creative performance, and customer journey automation.
This is a mission-critical hire as we scale our newest brand pillarFix Cars Fastand work to deliver data-driven, customer-first experiences across our retail and fleet business. Own the Kukui digital marketing dashboard, including editing websites, reviewing SEO/SEM performance, and coordinating with their account team.
Monitor and optimize Google Business Profiles, local SEO rankings, and customer engagement metrics. Lead technical implementation and content updates across 13 location-specific microsites. Collaborate with U.S. marketing consultant to implement weekly and monthly digital strategies, tracking lead volume, web traffic, CTRs, and ROI.
Maintain and update a shared performance dashboard used to review store and campaign success with the executive team. Analyze and optimize cost-per-lead and cost-per-conversion metrics across all digital channels. Help deploy new creative campaigns across paid social (Meta), Google Ads, and display advertising.
Monitor performance of brand assets and ensure cohesive messaging around "Fix Cars Fast." Proactively report on digital performance and make strategic recommendations to increase ROI. Work with Echo (call tracking vendor) to track call data, conversion rates, and lead attribution.
Track engagement, conversions, and A/B test performance across all campaigns. Collaborate cross-functionally with internal teams and external vendors (Echo, Kukui, Make Waves, etc.). Participate in interviews and help recruit digital and social team members as they expand globally.
5+ years of experience in digital marketing with hands-on SEO, Google Ads, website management, and performance reporting. Strong command of tools like Google Analytics, Google Business Profiles, Google Ads, Meta Ads Manager, and email/SMS platforms.
Prior experience managing a multi-location brand, franchise marketing, or automotive vertical is a plus. Excellent written and verbal communication skills. Experience with WordPress or Kukui (or similar CMS) preferred. Able to work independently, communicate across time zones, and meet tight deadlines with limited supervision.
Bonus if you've led or contributed to a rebranding effort or new product launch.
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