Marketing Manager
Division: Residential Developments
Location: Stellenbosch
Position SummaryThe successful candidate will be responsible for developing and executing marketing strategies that
generate qualified leads, build brand awareness and support sales targets across multiple developments.
A key component of this role is engaging regularly with agents to gain market intelligence, identify target
buyer segments, understand market trends and ensure marketing campaigns are aligned with buyer
demand and sales opportunities.
The ideal candidate will combine strong marketing expertise with excellent relationship-building skills andan understanding of residential property markets.
Key ResponsibilitiesMarketing Strategy & Campaign Management
Develop and implement marketing strategies for residential developments.- Plan and manage launch campaigns for new developments.
Coordinate digital, social media, print, outdoor, and event marketing activities.
Monitor marketing performance and optimise campaigns to improve lead generation and
conversion.
Manage marketing budgets.
The creation of marketing materials, brochures, advertisements, presentations, and promotional
content.
Ensure brand consistency across all marketing channels and developments.
Digital Marketing
Create and manage marketing content and creative assets, including digital advertisements, socialmedia posts, reels, brochures, and other promotional materials, ensuring all content aligns with
brand guidelines and campaign objectives.
Coordinate digital marketing activities, including planning, managing, and optimising campaignsacross Google Ads, Meta and other social media platforms, while overseeing website content and
performance to maximise lead generation and campaign effectiveness.
Sales Agent Engagement & Market Intelligence
Build strong relationships with estate agents, agencies, and sales partners.
Conduct regular meetings with sales agents to gather feedback on:
o Buyer demographics
o Geographic target areas
o Affordability ranges
o Market trends
o Competitor activity
o Customer preferences
Analyse agent feedback and translate insights into targeted marketing initiatives.
Ensure marketing campaigns are focused on the most promising customer segments and
geographic areas.
Support agents with marketing materials and campaign information.
Assist with agent training and project launch presentations.
Lead Generation & Reporting
Manage lead generation campaigns across multiple channels.
Track lead quality, source effectiveness, and conversion rates.- Work closely with agents to monitor sales funnel performance.
- Prepare regular reports on:
o Marketing campaign performance
o Lead generation metrics
o Cost per lead
o Sales conversion trends
o Market intelligence gathered from agents
Make recommendations for improving marketing effectiveness and sales outcomes.