Digital Commerce & Online Sales Specialist
What You'll be Responsible For:
Driving Online Revenue & TrafficLaunch, manage, and optimise paid search and shopping campaigns focused on profitable sales
Monitor product feeds and ensure ecommerce data quality supports strong campaign performance
Own analytics and tracking accuracy, ensuring all conversions and key events are reliably measured
Work closely with marketing and creative teams to align ads, landing pages, and promotions to customer intent
Improving Conversion & Sales Performance: Continuously improve conversion rate, average order value, and repeat purchase behaviour
Analyse and optimise the full ecommerce journeyfrom first click through checkout and postâpurchasePlan and execute promotional activity including seasonal offers, bundles, upsells, and clearance initiatives
Identify opportunities in product presentation, onsite merchandising, pricing visibility, and user experience
Platform Ownership & Delivery: Take dayâtoâday ownership of ecommerce platforms (experience with WooCommerce, Magento, Shopify or similar)
Ensure platforms remain fast, stable, SEOâfriendly, and conversionâoptimisedTranslate commercial requirements into clear instructions for developers and technical partners
Coordinate updates, releases, and improvements with proper testing and tracking validation
B2B Digital Ordering Enablement: Support the growth and adoption of a digital ordering portal for trade customers
Improve usability and functionality to encourage selfâservice ordering and reduce manual sales effortCollaborate with sales teams to prioritise portal features that reflect real buyer needs
Help optimise workflows such as pricing visibility, bulk ordering, reordering, and account access
Reporting & InsightOwn performance reporting across sites and channels, covering revenue, margin, traffic, and behaviour
Maintain dashboards and deliver regular updates with clear actions and priorities
Run ongoing testâandâlearn cycles to improve commercial outcomes month over month
What You'll bring: 35+ years experience in ecommerce, digital commerce, performance marketing, or online sales
Strong handsâon experience with Google Ads, GA4, Google Tag Manager, and product feedsConfident managing or supporting an ecommerce platform
A solid understanding of ecommerce growth levers, including CRO, SEO fundamentals, merchandising, tracking, and promotions
Comfortable coordinating developers and external partners without needing to code yourself
Highly organised, commercially focused, and confident taking ownership of outcomes
Advantageous (but not essential)Experience within retail, multiâbrand ecommerce, or regulated product environments
Exposure to B2B or wholesale ecommerce workflows
Experience improving mobile performance and structured product data at scale
Why this Role
Youll be trusted with real responsibility, visible impact, and the opportunity to shape how digital platforms perform commercially. This is not a purely strategic roleits about execution, experimentation, and continuous improvement.
REF: CTD000423.
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