Senior CRM & Direct Marketing Manager
Merand Corbett & Associates Cape Town
Key Responsibilities
- Lead the CRM strategy, mapping and optimizing customer journeys across all direct marketing touchpoints.
- Manage the full CRM lifecyclefrom acquisition to retention to reactivationusing segmentation, personalization, and automation.
- Collaborate with creative and data teams to design, launch, and report on direct marketing campaigns aligned to business objectives.
- Own the CRM and direct marketing calendar, ensuring well-timed, customer-centric communications that enhance engagement and reduce opt-outs.
- Conduct A/B testing to continuously improve conversion rates, messaging, and user experience.
- Liaise with internal stakeholders to align campaign strategies with broader brand and commercial goals.
- Monitor campaign performance, prepare reports, and provide actionable insights to key stakeholders.
- Champion best practices in data management, legal compliance, and communication standards.
- Identify opportunities to grow and enrich direct marketing lists and improve customer segmentation.
- A degree in Marketing, Business, or a related field.
- 6 - 8 years of CRM or customer engagement experience, ideally in a fast-paced digital environment.
- Strong experience with CRM tools (e.g., Salesforce, HubSpot, Klaviyo), segmentation, and automation platforms.
- Hands-on knowledge of lifecycle marketing, trigger campaigns, and personalization techniques.
- Excellent analytical skills with experience in campaign performance analysis and customer insights.
- Strong understanding of data governance, privacy, and compliance in digital marketing.
- Great interpersonal and communication skills with the ability to collaborate across teams.
- Agile mindset and a passion for delivering impactful, customer-focused marketing.
- Be part of a high-impact, growth-driven marketing team.
- Take ownership of CRM strategy in a business where customer engagement is key.
- Opportunity to innovate and shape the way we connect with customers.
- Flexible work environment with hybrid/remote options.
- A supportive, dynamic company culture that values creativity and collaboration.
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