[ref. g93107201] Advertising and Brand Specialist

Key Responsibilities:

• Co-ordinate the activities required for the formulation of the Group's brand strategy and contribute toward the formulation of the implementation plans that support the achievement of the brand and advertising objectives.
• To co-ordinate and manage the successful implementation of the approved advertising activities that underpin the objectives of the brand and advertising strategy.
• Guide internal and external stakeholders to ensure that their activities support the Group's overall brand and advertising objectives.
• Contribute toward the development of the department's operational work plan.
• Co-ordinate the activities related to media placements (chase lists, tear-sheets, etc).
• Co-ordinate and present the department accounts on a monthly basis and keep accurate records of all invoices and account transactions.
• Manage liaison between AVBOB finance and stakeholder finance departments to ensure that budget tracking and spend to date figures from AVBOB finance are aligned.
• Manage subscriptions for advertising tools such as Shutterstock, Media Manager, Websend, Ornico, etc.
• Reporting (written and oral) related to the development and delivery on projects which the department is responsible for.
• Provide advertising advisory services as well as advertising implementation support services to funeral branches, life offices, brokers and internal departments.
• If advertising and marketing related, assist funeral branches, life offices and internal departments with specifications required to fulfil the tender briefing requirements.
• Co-ordinate the design activities of the department to ensure that external stakeholder requirements are met.

Requirements:

• Marketing and Sales Diploma
• Minimum of 10 years' experience
• Microsoft Office
• Print, Radio, TV and below-the-line production experience
• Digital and Social media understanding