Head of Digital Marketing Manager
Are you a visionary leader ready to transform the digital landscape for a major industry player? Our client is seeking a high-caliber Head of Digital Marketing to drive the strategy, enablement, and performance of their digital ecosystem across 5 brands and 3 business units.
In this pivotal role, you will be responsible for moving the organizations digital maturity from emerging to "multi-moment" by onboarding best-in-class solutions and leading a multi-disciplinary team of experts.
Key Responsibilities:
Strategy & Roadmap: Lead the development and execution of an integrated digital marketing strategy and roadmap for personal lines, business insurance, and value-added products.
Digital Enablement: Define and prioritize foundational and innovative digital capabilities, managing the end-to-end digitization of the customer acquisition experience.
Team Leadership: Lead and mentor a diverse team of specialists across analytics, operations, enablement, development, and creative.
Campaign & Performance Management: Oversee the deployment and optimization of multi-channel campaigns (Social Media, PPC, SEO, Display), focusing on acquisition, growth, and retention.
Insights & Analytics: Set the data and reporting plan, utilizing BI tools and data science to provide high-impact insights to C-suite stakeholders.Financial Accountability: Manage the departmental budget and enforce standards for marketing efficiencies and sales targets.
Stakeholder Engagement: Collaborate with internal business units and international peers (UK & AUS) to align strategies and share learnings.
Requirements:
Education
Essential: Post Graduate Degree in Business Management, Marketing, IT, or equivalent.Advantageous: Google Marketing Platform qualification.
Experience:
General: 1015 years of work experience with an extensive understanding of digital marketing strategy, campaign/financial management, and performance reporting.
Managerial: At least 5 years of senior leadership experience managing diverse teams.
Core Skills:
Strategic Thinking: Ability to translate future possibilities into breakthrough strategies.Commercial Acumen: Comprehensive understanding of the business environment and the ability to develop solutions that advance organizational goals.
Data Proficiency: Advanced skills in data collection, analysis, and the use of research to facilitate brand success.
Complex Problem Solving: Ability to make sense of high-quantity, contradictory information to solve systematic issues.
Send your applications to info@recruitmentcouncil.co.za