Digital Marketing Manager
Bbe Recruitment Group (Pty) Ltd South Africa Johannesburg
Our client is seeking a Digital Marketing manager to join their team
You will own the day-to-day leadership and output of digital marketing - performance, social,content production, and digital design - across Consumer, Sales Force, and Corporate
channels.
Key responsibilities:
- Digital and performance marketing - own web, social, community, and paid channel strategy and performance, in partnership with the Marketing Manager.
- People leadership - performance, development, and conflict resolution across the full digital team, including onboarding for recently started team members. Hiring of new team members is a collaborative process with the Marketing Manager and CMO.
- Content and production quality - oversee photography, videography and digital design output for consistency and brand fit, in partnership with the Creative Director on visual standards.
- Reporting and analytics - digital channel performance reporting to the Marketing Manager.
- Process and governance - own briefing and capacity planning for the digital team.
Decision rights:
- Budget - recommends digital/paid spend within approved lines; final approval Marketing Manager & CMO.
- Headcount - recommends; final approval Marketing Manager & CMO.
- Day-to-day people decisions (performance, leave, etc.) - sit with the Digital Marketing Manager for all team members, Marketing Manager informed.
- Content priorities outside of digital deliverables for the Asuer and Sales Force Content Creators - sit with the Marketing Manager, not the Digital Marketing Manager.
Experience & qualifications:
- 5-8 years digital marketing experience, including performance marketing, social/community, and content production.
- 3+ years leading a team, ideally spanning multiple disciplines rather than a single channel.
- Bachelors degree in marketing, Digital Marketing, Communications, or equivalent.
Your skills and attributes should include:
- Hands-on operator who can still lead through others.
- Comfortable balancing digital-channel ownership with production coordination.
- Collaborative rather than territorial
- Strong organiser, comfortable with performance data and campaign analytics.
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