SEO Specialist

apartmentGreys Personnel placeDurban calendar_month 
Key Responsibilities
  • Develop and implement effective SEO strategies to improve website rankings and online visibility.
  • Conduct keyword research and competitor analysis.
  • Optimise website content, landing pages, metadata, and blog content.
  • Monitor and analyse website performance using SEO and analytics tools.
  • Perform technical SEO audits and work with developers to implement improvements.
  • Track and report on organic traffic, rankings, and conversion performance.
  • Assist with content planning and digital marketing initiatives.
  • Stay updated with the latest SEO trends, algorithm updates, and industry best practices.
Minimum Requirements
  • Proven experience working with WordPress websites and SEO optimisation within WordPress environments.
  • Experience using WordPress SEO plugins such as Yoast SEO, Rank Math, or similar.
  • Proven experience as an SEO Specialist or in a similar digital marketing role.
  • Strong understanding of on-page, off-page, and technical SEO.
  • Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
  • Knowledge of website performance optimisation and SEO best practices.
  • Excellent analytical and problem-solving skills.
  • Strong communication and organisational abilities.
  • Ability to work independently and manage multiple projects.
  • Relevant qualification in Marketing, Digital Marketing, Communications, or related field will be advantageous.
Advantageous Skills
  • Experience with WordPress or other CMS platforms.
  • Basic understanding of HTML, CSS, and website structures.
  • Experience with paid digital advertising campaigns.
  • Content writing and copywriting experience.
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