Social Media & Online Reputation Management Specialist

Minimum Requirements

Qualifications:

• Matric (Grade 12)
• Bachelors Degree or National Diploma in Digital Marketing, Communications, Business Management, or a related field

Experience:

• At least 5 years of experience in social media and/or digital marketing management, including paid media
• Proven experience with platforms such as Facebook Business/Ad Manager, LinkedIn Campaign Manager, and YouTube Studio
• Strong background in social media listening, analytics, and performance reporting
• Familiarity with online reputation platforms such as Google Reviews, HelloPeter, and others
• Previous work in agency environments or internal digital teams within consumer-facing brands preferred

Key Responsibilities

• Manage and grow multiple social media platforms including Facebook, Instagram, LinkedIn, Twitter, and YouTube
• Develop and schedule content calendars across platforms
• Oversee content development, creative direction, and copywriting
• Set up, optimise, and manage paid social media campaigns (especially Facebook and LinkedIn)
• Monitor and analyse campaign performance, producing regular reports and recommendations
• Track trends in social media and digital engagement, advising the broader team on opportunities
• Collaborate with internal teams to align marketing goals with digital strategies
• Manage leads and customer interactions via integrated CRM systems
• Optimise Facebook Chatbots and lead nurturing workflows

• Actively engage with communities on social media platforms
• Provide timely and professional responses to customer queries, compliments, and complaints across social media, Google Reviews, HelloPeter, and other platforms
• Monitor community feedback, manage engagement metrics, and escalate issues when needed
• Assist in driving positive engagement during events and campaigns

• Monitor digital channels for brand mentions and sentiment
• Use ORM tools to track sentiment, share of voice, media classification, and engagement
• Respond to online reviews and work to convert negative feedback into positive brand experiences
• Develop strategies for proactively increasing positive reviews and content
• Deliver reputation reports and insights with actionable recommendations
• Identify potential risks or crises and apply conflict resolution principles

• Support the marketing team in the development and analysis of digital campaigns
• Assist with content marketing and performance reporting across all platforms
• Conduct competitor analysis and trend reporting
• Contribute to campaign planning and execution with a digital-first approach

• Facebook Business Manager / Ads Manager
• LinkedIn Campaign Manager
• YouTube Studio and Analytics
• Instagram for Business
• Google Analytics and Google Data Studio
• CRM & chatbot integration platforms
• ORM Tools (e.g., sentiment analysis, share of voice tools)
• Proficiency in Microsoft Office Suite and other digital marketing platforms

• Strong copywriting and communication skills
• Excellent understanding of digital and social media platforms
• Solid knowledge of paid media, campaign optimisation, and performance analytics
• Ability to identify and mitigate reputational risks
• Proactive and solutions-oriented
• Highly organised with strong time-management skills
• Analytical thinker with strong attention to detail
• Customer-focused with a professional approach to social engagement
• Resilient and able to work under pressure
• Collaborative mindset with a willingness to learn and adapt

If youre passionate about social media, reputation management, and delivering measurable impact through digital channels, we encourage you to apply.