General Manager – International Sports Brand Cape Town
The GM will lead the Brand''s long-term strategic plans and the development of initiatives designed to deliver against the key strategic and financial goals of the business and deliver the brand expansion goals
The job holder shall develop and implement effective local and regional strategies for all sales channels including distribution, online and retail and lead and drive sustainable and profitable market share growth while protecting brand identity, maintaining operational excellence, and delivering high customer service standards.
Strategic:
Develop insightful strategies to increase and enhance brand awareness, ensuring alignment with brands strategic goals and objectives.
Lead the execution of the Brand Strategy across the region delivering against all relevant Brand KPIs in strong partnership with the wider leadership team within Brand
Develop the brand B2B distribution Strategy (wholesale, corporate, duty-free, e-commerce and marketplace)
Develop an effective retail rollout Strategy targeting the correct locations to create a strong presence for the brand in the region.
Build long-term partnerships with premium retailers, malls and distribution partners as part of multi-channel distribution model.
Collaborate with internal stakeholders to propose and execute strategies on store designs, and store opening.
Responsible for the creation of a seasonal and annual brand marketing strategy and activation plan in the market.
Propose brand annual budget and sales target per sales channel through analysis of performance and the projected growth rates.
Develop and oversee the implementation of department operating models, policies, procedures and controls covering all areas of to ensure procedural/legislative requirements are fulfilled while delivering a quality, cost-effective service to customers.
Merchandising Management
Review and approve the brands sales and purchasing budgets with the Merchandising Manager and provide insights on the rationalization of profit and cost-benefit analysis of the brand to evaluate future success with the available data at hand.
Review pricing strategy based on the pre-defined markup.
Oversee smooth execution of the stock distribution, allocation, and assortment plans and frameworks.
Review and approve the forecast of the inventory levels across sales channels and different categories, to ensure optimal allocation of stock and distribution of merchandise based on the brand sales and consumer demand.
Ensure that merchandising identify out-of-stock items and slow movers, ensuring corrective actions are taken as appropriate.
Set the Customer experience standards and work closely with Retail to achieve customer satisfaction and loyalty.
Review brands performance reports on regular basis and provide corrective and preventive action plans, including lost sales reports, sales reports, actual vs. target reports, marketing reports, slow movers, liquidations, etc.
Distribution Management:
Review and approve budgets and achievement with Head of Distribution and relevant stakeholders to develop and implement successful business strategies to penetrate the market and recruit new B2B accounts.
Review the performance of all B2B sales channels and ensure remedial actions and preventative measures are put in place in an effective and timely manner.
Conduct market visits and maintain positive relationships with strategic B2B accounts in the market.
Review and evaluate business performance by category sales, sell-out, gross margin, and turnover and translate insights into key selling points or category opportunities.
Oversee negotiation of terms, review and approve contracts for B2B sales channels in the region to ensure favorable terms.
Approve the regional distribution operating model to maximize efficiency and productivity.
Ensure effective relations are maintained between ON and B2B customers
Ensure effective collaboration is maintained between the distribution and brand management teams to maximize the performance of the brand.
E-commerce Operations Management
Review and approve budgets and online sales strategies and tactics with E-Commerce Operations Manager.
Oversee operations of the e-commerce websites.
Ensure proper collaboration with e-commerce and marketing teams to drive online traffic and brand awareness
Monitor key performance indicators (KPIs) to track sales and customer behavior.
Identify areas for improvement and implement solutions to enhance the online store''s performance.
Retail Stores Management:
Oversee retail strategy rollout and collaborate with internal stakeholders for new ideas and strategies on store displays, store designs, and store openings.
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Ensure the Retail Team, its capabilities and initiatives, are aligned with strategy.
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Review and approve with Retail Manager the retail stores budget and monitor the achievement of KPIs.
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Assume P&L responsibility and manage financial performance by analysing and reconciling financial reports, resolving budgetary issues, creating and overseeing capital and expense budgets, determining trends and opportunities, and introducing cost control measures.
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In collaboration with Loss Prevention Manager and Retail Manager ensure retail operation procedures and loss prevention programs are in place across all store locations
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In collaboration with the CX Team and Retail Manager define customer journey and customer service standards for .
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Oversee CRM strategies to build Customer Data and support Prospecting, Forecasting and long term sustainability of retail sales target achievement.
Marketing:
Review and approve budgets and marketing strategies and tactics with Marketing Manager who will lead Marketing Brand Activation team (Communication & Media Activation, events, sports communities)
Oversee the execution of a holistic brand marketing plan and successful delivery of marketing activities to enhance brand performance and ensure brand messaging and identity are consistent.
Review the return of investment and the effectiveness of the Marketing Plans on the performance of the brand.
Team Management
Manage the effective achievement of the brand departmental objectives through the leadership of the department setting individual objectives, recruiting and effectively allocating qualified staff, managing performance, developing and motivating staff, provision of formal and informal feedback and appraisal to maximise subordinate and departmental performance.