Executive Sales & Marketing Director

apartmentPhoenix Recruitment placeFranschhoek calendar_month2026/05/25

Duties:

Strategic Marketing Leadership:

Refine positioning of the estate within the Western Cape luxury / tourism / events landscape
Give strategic guidance into property development
Align marketing strategy with occupancy and revenue targets
Define clear customer segments (corporate retreats, tourism operators, high-net-worth guests, etc.)
Drive brand consistency across digital, print, partnerships, and on-site experience

Oversee content, campaigns, PR, and brand storytelling

Estate Sales & Occupancy Growth:

Build and maintain relationships with: Corporate event agencies I Tour Operators I Luxury travel advisors I Hospitality networks I Strategic local and international partners I Influencers and Lifestyle market
Proactively pursue new commercial opportunities
Personally engage in high-level negotiations

Identify and convert key accounts

Revenue & Performance Ownership:

Take responsibility for estate-related revenue growth
Build sales forecasting models
Track and manage booking pipeline
Implement CRM or sales tracking systems if required

Work closely with operations to ensure alignment between marketing and delivery

Brand & Experience Development:

Ensure the brand remains aspirational and distinctive
Identify new revenue-generating estate experiences
Develop campaign concepts tied to estate seasons/events

Oversee visual identity, tone, and guest journey alignment

Team & Executive Leadership:

Lead internal marketing and reservations resources
Manage agencies and external suppliers
Ensure high standards of execution and organisation

Operate with urgency and accountability

Requirements:

Grade 12
A formal qualification
At least 10+ years senior marketing and/or commercial leadership experience
Sales Experience Proven ability to drive revenue growth
Strong hospitality / tourism / estate / luxury brand / wine experience required A natural relationship builder and dealmaker
Strong manager and leader of people
Ability to build a network Commercially astute and numbers-driven
Highly organised and execution-focused
Creative thinker with strategic depth
Comfortable being highly visible and client-facing

Energetic, resilient, and performance-oriented

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