Sales Manager (cables)
The HR Company Johannesburg
Key Responsibilities
Sales & Business Development
Sales & Business Development
- Achieve and exceed monthly, quarterly, and annual sales targets.
- Identify and develop new business opportunities across multiple sectors including commercial, industrial, energy, mining, and construction.
- Promote and position the companys electrical cable product range through presentations, site visits, demonstrations, and strategic account development.
- Monitor market activity, competitor movements, and emerging trends to inform sales strategy.
- Prepare and deliver pricing proposals, tender responses, and commercial negotiations in line with company guidelines.
- Identify and target key infrastructure projects early in the planning cycle to secure product specification and supply opportunities.
- Engage with consultants, contractors, EPCs, and procurement teams to position the company as the preferred cable supplier.
- Manage a structured project pipeline, ensuring accurate forecasting, reporting, and follow-up using CRM tools.
- Coordinate internally to align stock availability, delivery timelines, and technical support with project milestones.
- Attend site meetings, technical workshops, and project briefings to provide technical input and strengthen stakeholder relationships.
- Maintain a structured call cycle to ensure optimal coverage of the assigned territory.
- Build and maintain strong relationships with distributors, contractors, and end users.
- Provide ongoing customer support and ensure high levels of service delivery.
- Develop territory sales forecasts and ensure sales targets are achieved
- Provide customers with accurate technical information on cable specifications, standards, and installation requirements (e.g., SANS)
- Stay current with product innovations, new technologies, and market developments.
- Support product development and marketing teams with market intelligence and technical insights.
- Relevant tertiary Technical or Sales / Business Management qualification (Preferred).
- Minimum 5 years senior sales experience in electrical cables or electrical products sales (industrial, construction, mining, or utilities sectors preferred).
- Proven track record in sales and project engagement.
- Strong technical understanding of electrical cable applications and standards.
- Valid drivers license and willingness to travel extensively.
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