Digital Lead Sourcing & SEO Expert
ICT Engage Johannesburg
This role requires expertise in SEO and lead generation. The ideal candidate will have a strategic mindset, be data-driven, and stay up-to-date on digital marketing trends and best practices.
Key Responsibilities
Lead Sourcing & Generation- Develop and execute digital lead sourcing strategies across multiple platforms (social media, search engines, email campaigns, etc.).
- Identify and implement techniques to capture, qualify, and nurture leads from various digital sources.
- Continuously analyze and optimize lead generation funnels to maximize conversions.
- Conduct thorough keyword research and create optimized content strategies to increase organic search traffic.
- Perform on-page, off-page, and technical SEO to improve website ranking, visibility, and user experience.
- Track and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, and others.
- Collaborate with content teams to ensure SEO best practices are integrated into website, blog, and landing page content.
- Optimize website architecture and content for targeted keywords and improved search engine rankings.
- Conduct regular SEO audits to identify and resolve issues affecting site performance and user experience.
- Set up and manage analytics tools to track key SEO and lead generation metrics.
- Prepare and deliver regular performance reports, highlighting results, key insights, and actionable recommendations.
- Use data-driven insights to continually optimize and refine strategies for better results.
- Work closely with marketing, sales, and content teams to ensure alignment on lead generation and SEO strategies.
- Provide guidance on SEO and digital marketing trends to support the teams efforts and drive company growth.
- Bachelors degree in Marketing, Digital Marketing, Business, or related field.
- Proven experience (3+ years) in SEO, lead generation, and digital marketing.
- Demonstrable experience with lead sourcing and nurturing techniques.
- Strong proficiency with SEO and analytics tools, such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
- Knowledge of keyword research, content optimization, and website performance monitoring.
- Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Salesforce).
- Strong analytical skills, with the ability to interpret data and transform insights into strategies.
- Excellent communication and collaboration skills, with the ability to work cross-functionally.
- Opportunity to work with a cutting-edge telecommunication platform.
- Collaborative and dynamic work environment.
- Career growth and training opportunities.
- CTC Based on experience
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