Content Creator / Digital Marketing Specialist – Laboratory Equipment Specialist

Minimum requirements for the role:

• A Bachelors degree in marketing, Communications, Graphic Design, or a related field is preferred for this role.
• Previous experience having worked in content creation, digital marketing, or a related role.
• Experience in a scientific, technical, or B2B environment is advantageous.
• Must be proficient in digital marketing tools such as email platforms, Mailchimp, social media tools, analytics, Canva, and Photoshop.
• Basic videography or video editing skills will be advantageous.
• Strong organisational skills, attention to detail, and ability to manage multiple projects.
• Must be computer literate and highly proficient with Microsoft Word, Microsoft Excel, Microsoft PowerPoint, and Microsoft Outlook.
• Previous experience working on Syspro is preferred.

The successful candidate will be responsible for:

• Developing technically accurate marketing content tailored to laboratory professionals, procurement teams, researchers and industry stakeholders. This role combines content development, graphic design, campaign execution and performance analytics within a B2B technical environment.
• Creating written and visual marketing content, including emails, newsletters, presentations, brochures, blog articles, social media posts and press releases.
• Designing engaging layouts and graphics using tools such as Canva and Adobe Creative Suite.
• Ensuring all content aligns with the brand and communicates clearly to a scientific and technical audience.
• Managing audience targeting and basic automation using digital and email marketing platforms.
• Supporting and executing digital marketing campaigns, product launches and promotional initiatives.
• Scheduling, publishing and managing social media content across relevant platforms.
• Assisting with email marketing, website content updates and other digital touchpoints.
• Assisting with the creation of video content for marketing initiatives, product showcases and social media platforms.
• Compiling reports and insights to support data-driven marketing decision-making.
• Collaborating closely with sales teams, product specialists and management to gather content and market insights.

Salary package, including benefits, is highly negotiable depending on experience gained.