Sales Representative - hydraulics and/or automation industry - Newcastle

The Technical Sales Representative is responsible for driving sales growth by identifying new business opportunities, promoting the company’s technical product range, and maintaining strong customer relationships. The role requires a proactive sales approach, strong technical understanding of hydraulic systems, and the ability to deliver exceptional customer service while achieving sales and profitability targets.

• Promote the company’s full range of products and services to existing and prospective customers.
• Identify, develop, and secure new business opportunities to expand the customer base.
• Build and maintain strong, long-term relationships with clients.
• Achieve and exceed sales targets and key performance indicators.
• Conduct sales presentations and product demonstrations to prospective customers.
• Prepare, present, and negotiate quotations and sales proposals.
• Apply solution-based selling by recommending products and services that meet customer requirements.
• Collaborate with internal teams to deliver comprehensive product solutions.

• Achieve and exceed allocated sales budgets and revenue targets.
• Plan and execute regular sales calls and customer visits to drive business growth.
• Maintain and achieve the required gross profit (GP%) targets.

• Maintain accurate records of customer information and sales activities using CRM systems such as Skynamo.
• Manage and maintain the quotation pipeline to ensure timely follow-up and closure of opportunities.
• Track sales leads, quotations, and opportunities to maximise conversion rates.

• Understand customer operational requirements and recommend suitable technical solutions.
• Address customer queries, complaints, and service-related issues promptly and professionally.
• Gather and analyse customer feedback to improve service delivery and operational processes.
• Identify opportunities to upsell or cross-sell additional products and services to existing customers.

• Matric (Grade 12) or equivalent.
• Minimum of 5 years’ experience in a technical sales environment.
• At least 5 years’ experience in technical roles within hydraulics or related industries.
• Strong working knowledge of hydraulic systems, components, and circuitry.
• Technical knowledge within the hydraulics and/or automation industry.
• Valid driver’s licence.
• Computer literacy with proficiency in Microsoft Office (Word, Excel, and PowerPoint).
• Experience with ERP systems such as Syspro will be advantageous.
• Strong communication, negotiation, and customer relationship management skills.