Performance Marketing Lead

Responsibilities and KRAs:

• Define and set up the technology structures and team resources as needed for success in delivering on strict performance marketing objectives
• Develop and execute performance marketing campaigns across digital channels such as PPC, display advertising, paid social, and other relevant platforms, ensuring alignment with overall digital marketing strategy objectives
• Continuously monitor and optimize campaign performance, utilizing data-driven insights to improve targeting, messaging, and creative elements, with a focus on maximizing ROI and achieving key performance indicators
• Manage performance marketing budgets effectively, allocating resources to campaigns with the highest potential for driving results and meeting strategic and acquisition objectives
• Analyze campaign performance metrics and provide regular reports to stakeholders, highlighting successes, challenges, and opportunities for improvement, and making data-driven recommendations for future campaigns
• Collaborate closely with internal teams, including brand, data, and creative, to ensure alignment of performance marketing efforts with overall marketing objectives and brand messaging
• Stay abreast of industry trends and emerging technologies in performance marketing, testing, and implementing new strategies and tactics to optimize campaign performance and drive continuous improvement
• Create, lead, and mentor a team to ensure acquisition targets are met and ROI is maximized

Requirements:

• Bachelors degree in Marketing, Business, or a related field
• At least 7 years of experience in performance marketing, with a proven track record of creating and managing successful performance marketing teams and campaigns across digital channels
• Previous Agency experience (Essential)
• Expertise in digital advertising platforms such as GA4, AdTech, CDP, CMS, GTM, Google Ads, Facebook Ads, and programmatic advertising platforms
• Previous experience with CDP-driven performance marketing (Advantageous)
• Strong analytical skills, with the ability to interpret data and metrics to optimize campaign performance and drive strategic decision-making
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment
• Exceptional communication skills, with the ability to effectively communicate campaign performance and recommendations to stakeholders at all levels
• Excellent communication and training abilities
• Experience working in the fintech or digital banking sector (Advantageous)