B2B Marketing Manager
Ad Talent Pretoria
Who are we
We’re a leading player in the ICT sector, delivering innovative technology solutions that empower businesses to perform at their best. Our environment is fast-paced, collaborative, and built around smart, driven people who thrive on making an impact.
Who are we looking for
An experienced B2B Marketing Manager with a strong understanding of the ICT and/or Telco industry. You’re commercially minded, digitally savvy, and passionate about creating marketing strategies that drive brand awareness, lead generation, and measurable results.
What will you do- Develop and execute B2B marketing strategies that drive awareness, engagement, and growth.
- Partner with agencies and internal teams to deliver integrated marketing campaigns, events, and account-based marketing initiatives.
- Manage brand and digital content, ensuring consistency across channels.
- Plan and oversee communications and content calendars to support lead generation goals.
- Use SEO, analytics, and keyword insights to strengthen digital performance and brand visibility.
- Create compelling content that resonates with business audiences and positions the company as a trusted ICT partner.
- Track performance, measure ROI, and continuously optimise campaigns for success.
- 7–10 years’ experience in B2B marketing, ideally within ICT, technology, or telecommunications.
- Proven track record in developing and implementing successful marketing and communication strategies.
- Strong understanding of digital channels, content marketing, and lead generation.
- Experience managing agency partners and cross-functional teams.
- Solid business acumen with a customer-centric, digital-first mindset.
- Excellent communication, analytical, and presentation skills.
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