Marketing Manager

Minimum Requirements:

• A Degree or Diploma in Marketing is a must
• Knowledge of marketing-related business practices, including advertising, market research, technology and budgeting
• Proficient with marketing-related software programs
• A history of planning successful product launches and events
• Effective communication skills and adaptable communication style for interacting with team members, upper management and clients
• Time management and organization skills for planning and executing both large and small marketing projects and initiatives
• Leadership skills to motivate team members
• Analytical and problem-solving skills for coming up with ideas to increase demand for products and services
• At least five years of experience in a similar role

Key Responsibilities:

• Strategic Planning: Develop and implement comprehensive marketing plans and strategies aligned with business objectives.
• Market Research & Analysis: Conduct market research to understand target audiences, identify trends, and analyze competitor activities.
• Campaign Management: Oversee the creation and execution of marketing campaigns across various channels (digital, print, social media, etc.).
• Budget Management: Manage marketing budgets effectively, ensuring optimal resource allocation and ROI.
• Content Creation & Management: Collaborate with creative teams to develop compelling marketing content (copy, visuals, videos).
• Performance Tracking & Analysis: Monitor and analyze campaign performance, identify areas for improvement, and adjust strategies accordingly.
• Team Leadership: Lead and manage marketing team members, providing guidance, coaching, and support.
• Stakeholder Communication: Communicate marketing plans, progress, and results to internal and external stakeholders.
• Customer Engagement: Develop and implement strategies to increase customer engagement and loyalty.
• Sales Support: Work closely with the sales team to support their efforts and drive sales growth.