Paid Media Specialist (Search)

apartmentCommunicate Recruitment placeJohannesburg calendar_month2026/04/13

The Role

As a Paid Media Specialist, you will take ownership of paid search activity with the goal of driving qualified traffic, increasing visibility, and delivering measurable commercial outcomes

Youll be responsible for building, managing, and optimising campaigns across major advertising platforms while using performance data to continuously refine strategy and improve ROI

Key Responsibilites
Plan, build, and manage paid search campaigns aligned with broader business objectives
Conduct in-depth keyword research to identify growth and optimisation opportunities
Create, launch, and optimise campaigns across platforms such as Google Ads, Microsoft Ads, and similar networks
Write and test ad copy designed to maximise click-through and conversion rates
Implement accurate tracking and measurement to ensure campaign performance is correctly reported
Monitor daily performance and make proactive optimisations to bids, budgets, targeting, and keywords
Run A/B tests on ads, extensions, and landing page elements to drive continual improvement
Analyse performance data and translate insights into clear recommendations
Prepare regular performance reports aligned to key metrics and outcomes
Manage campaign budgets responsibly, identifying opportunities to improve efficiency
Stay informed on platform updates, industry changes, and competitive activity
Ensure campaigns comply with platform policies and internal quality standards

Collaborate with designers, marketers, analysts, and external partners where required

What We're Looking For

Essential: 12 years hands-on experience managing paid search or PPC campaigns

Strong analytical mindset with excellent attention to detail
Comfortable working with performance data and reporting on results
Deadline-driven with the ability to juggle multiple campaigns

Confident communicator who can explain technical insights clearly

Nice to Have
Qualification in Marketing, Digital Media, or a related field

Exposure to additional paid channels, analytics tools, or conversion optimisation

Why Apply
Join a fast-moving business with ambitious growth plans
Work in a collaborative, performance-focused marketing team
Gain exposure to high-volume campaigns and meaningful budgets
Access ongoing learning, upskilling, and career development opportunities

Be part of a culture that encourages experimentation and ownership

If youre looking to sharpen your paid media skills, take ownership of campaigns, and grow your career in performance marketing, wed love to hear from you.

Apply today to take the next step.

check_circleNew offer

Media Sales / Account Manager

apartmentEmporium Human CapitalplaceAlberton, 11 km from Johannesburg

Media Sales / Account Manager POS26068 Based: Benrose, GP Salary: R16,000 to R25,000 per month (depending on experience). + Petrol allowance+ commission Qualifications & Requirements: • Diploma or higher qualification in Sales, Marketing, Media...

starFeatured

Sales Executive (Outdoor Advertising & Media Space

apartmentEmporium Human CapitalplaceJohannesburg

Sales Executive (Outdoor Advertising & Media Space) POS26015 Based: Benrose Salary: R16 000 R20 000 + commission Requirements: • Industry Expertise - 3-5 years of experience in the Outdoor Media / Advertising space, with a deep understanding...

electric_boltImmediate start

Sales Executive (Outdoor Advertising & Media Space)

apartmentEmporium Human CapitalplaceFourways, 20 km from Johannesburg

Sales Executive (Outdoor Advertising & Media Space) – POS26015 Based: Benrose Salary: R16 000 – R20 000 + commission Requirements: • Industry Expertise - 3-5 years of experience in the Outdoor Media / Advertising space, with a deep understanding...

Recommended jobs:

Media Production Jobs in Johannesburg 4 Urgent