Digital Marketer

This is an in-house role suited to someone who thrives in a high-energy, creative-meets-strategic environment and knows how to turn ideas into measurable results.

Social Media & Content Management:

• Plan, create (copy), schedule, and publish content for the company and all partner brands.
• Manage monthly content calendars end-to-end.
• Handle community management daily: DMs, comments, inboxes, audience engagement, and spam filtering.

Email Marketing & Database Management:

• Set up the company email ecosystem from scratch.
• Build and maintain email lists for the company and partner brands.
• Create and schedule multiple weekly newsletters per brand.
• Manage all inbound enquiries and communication workflows.
• Set up automation flows (welcome, nurture, abandoned cart, etc.).

Lead Generation, Paid Media & Performance:

• Create and optimise lead gen funnels across Meta, Google, TikTok, and landing pages.
• Build and manage full-funnel paid campaigns (Meta, Google, TikTok).
• Manage budgets, pacing, targeting, and continuous optimisation.

Tracking, Pixels & Analytics:

• Set up and maintain full tracking environments (GA4, Meta Pixel, TikTok Pixel, UTM systems).
• Troubleshoot issues and ensure accurate performance data across all touchpoints.

Website Management:

• Make updates and edits on WordPress and Shopify sites.
• Support conversion flow improvements and integration across email, paid, and lead gen.
• Liaise with developers for larger updates where needed.

Google Ecosystem:

• Manage Google Business Profiles across all brands.
• Post updates, respond to reviews, manage visibility.
• Perform basic SEO updates (metadata, alt text, structure).

Reporting & Insights:

• Produce monthly reports for each brand covering social, paid, email, website, and Google.
• Extract insights and provide recommendations, not just raw data.

Digital Hygiene, Alerts & Asset Management:

• Monitor accounts daily and flag issues early (ad disapprovals, downtime, inbox spikes, etc.).
• Maintain a central digital asset library, organised, structured, up to date.
• Track trends, competitor movement, and algorithm updates.

Internal Collaboration:

• Work closely with brand, strategy, design, and project management teams.
• Contribute digital insights to pitch decks and proposals.
• Anticipate needs and take initiative, dont wait for instruction.

Requirements:

• 35+ years of digital marketing experience (agency experience is a big plus).
• Strong copywriting ability across platforms.
• Hands-on experience with:
• Meta Business Suite
• Google Ads
• TikTok Ads Manager
• Google Analytics (GA4)
• Email platforms (Klaviyo, Mailchimp, MailerLite, etc.)
• Shopify & WordPress
• Excellent communication and reporting skills.
• Strong multitasking and organisational ability.
• A portfolio, case studies, or examples of digital work are a bonus.
• A confident, experienced digital marketer who can run independently without handholding.
• Strong in both creative and analytical thinking, able to write, plan, optimise, measure, and improve.
• Comfortable managing multiple brands with very different tones, audiences, and objectives.
• Naturally proactive, you spot problems and solutions early.
• Highly organised and comfortable with pace.
• Someone who thrives in an in-person environment where collaboration is constant.