[ref. b5307916] Johannesburg - Marketing Specialist

Develops and executes marketing strategies to promote company products/services, enhance brand awareness and drive growth. Balances creativity with analytics to deliver impactful campaigns and ensure alignment with business objectives.

Key Responsibilities:

• Develop marketing strategies aligned with company goals.
• Conduct market research on customer needs, competitors and trends.
• Manage brand consistency across platforms.
• Plan, launch, and manage campaigns (digital, print, social).
• Monitor campaign performance and optimize for results.
• Create engaging content (web, social media, blogs, newsletters, ads).
• Manage and grow social media presence (Facebook, LinkedIn, Instagram, Twitter, etc.).
• Implement SEO/SEM to boost online visibility.
• Manage paid ads (Google Ads, social media campaigns).
• Generate and nurture leads for sales conversion.
• Collaborate with sales teams to ensure lead quality.
• Analyze market insights and report performance metrics.

Skills and Qualifications:

• Strong marketing knowledge and strategic thinking.
• Proficiency in digital marketing (SEO, SEM, PPC, social media).
• Experience in content creation and campaign management.
• Data analysis and reporting skills.
• Excellent communication and collaboration abilities.
• Familiarity with CRM and marketing tools.