E Commerce Specialist - Durban
The Employment Channel Durban
Minimum 3 to 5 years experience in a similar role
- Bachelors degree in Digital Marketing or related field.
- Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels.
- Confidence developing and overseeing retail and eCommerce-focused digital marketing strategies.
- Excellent understanding of UX, web design, customer flow and web analysis.
- Confidence in traffic analysis, reporting tools and optimisation.
- Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools
Key Performance Areas include the following:
- Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
- Develop and implement ecommerce strategy in order to improve website performance
- Work with developers to improve website speed
- Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition
- Research market in order to discover new trends and technologies in order to improve website performance
- Analyse various data in order to deliver data driven strategies in order to deliver top performance and achieve KPIs
- Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media
- Develop content calendar and oversee website uploads and landing pages development
- Report on performance
- Working closely with branch staff and other cross-functional teams, in order to ensure back-end operational effectiveness for online order fulfilment
- Ensuring that product pricing is accurate and appropriately maintained Skills,
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