Digital Marketer (Hybrid)

Our client plays a key role in promoting software testing best practices by providing internationally accredited certifications, accrediting training providers, and advocating for quality assurance in the industry.

We seek a results-driven Digital Marketer with experience in managing campaigns, optimizing websites, and using CRM tools like Pipedrive and CMS platforms like WordPress.

This role combines creativity, analytical thinking, and technical skills to boost brand awareness, generate leads, and enhance customer engagement.

Key Responsibilities:

• Develop and execute digital marketing strategies to increase online visibility and lead generation.
• Manage and optimize Pipedrive CRM tool, ensuring effective lead nurturing and conversion tracking.
• Oversee and update the company website using WordPress, ensuring SEO best practices are applied.
• Create, schedule, and monitor engaging content across social media platforms.
• Plan and execute email marketing campaigns.
• Conduct keyword research and implement on-page and off-page SEO strategies to improve search rankings.
• Utilize PPC advertising, including Google Ads and social media ads, to maximize ROI.
• Analyze marketing metrics and generate reports to assess campaign performance and recommend improvements.
• Create storyboards, website and marketing content to produce compelling marketing materials.
• Collaborate with the design and content reviewers.
• Stay up to date with the latest digital marketing trends, tools, and best practices.

Key Requirements:

• Proven experience as a Digital Marketer, Marketing Coordinator, or similar role.
• Proficiency in Pipedrive CRM for lead tracking, pipeline management, and automation.
• Strong knowledge of WordPress, including content updates, basic troubleshooting, and plugin management.
• Experience with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and marketing automation tools.
• Familiarity with social media management tools (e.g., Hootsuite, Buffer) and paid advertising platforms.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently and collaborate with cross-functional teams.
• Bachelors degree in Marketing, Business, Communications, or a related field (preferred) or at least 5 years of related practical experience.
• Strong understanding of the companys products and services.

Preferred Skills: Experience with graphic design tools such as Canva, Adobe Creative Suite.

Microsoft 365

Strong analytical, problem-solving, and communication skills, with the ability to work independently or in a team, manage time effectively, generate reports, and quickly adapt to new information.

NOTE: We ONLY accept online applications. We do not consider direct applications via Whatsapp or email.

The salary range for the position is R15k - R25k per month. The final remuneration package will be based on market standards, considering the candidate's qualifications, skills, and experience.