[ref. f88660420] Digital Marketing Manager

apartmentCommunicate Recruitment placeCape Town calendar_month2025/06/06

Digital Strategy

Develop and execute a comprehensive digital marketing strategy aligned with brand and business goals.

Align digital initiatives with broader marketing and communications plans.

Mobile Application Management
Collaborate with app developers to enhance performance, content, and user experience.
Use CRM insights to segment users, re-engage lapsed customers, and drive loyalty.

Integrate promotions and content updates to boost downloads and active users.

Web, Social, and Digital Content Management
Oversee website updates, user experience, and performance.
Drive traffic through SEO, UX improvements, and conversion optimization.

Lead the social media strategy and blog content, ensuring alignment with digital trends.

Delivery Platform Growth
Manage relationships with third-party delivery platforms.
Create and manage a delivery-focused marketing calendar and campaigns.

Leverage co-marketing opportunities with delivery partners to increase visibility and sales.

CRM and Analytics
Analyse data from app and online platforms to produce actionable insights.

Deliver monthly performance reports and quarterly segment analysis to leadership.

Digital Advertising
Manage online campaigns to drive awareness and conversions.

Utilize paid search, SEO, PPC, Google Display, and other ad platforms.

Email Marketing
Develop content and campaigns for newsletters and customer communications.

Manage the customer database and ensure segmentation for targeted campaigns.

Partnership Marketing

Maintain and grow digital reward and loyalty-based partnerships with external platforms.

Qualifications & Experience

Education: Tertiary qualification in Marketing or related field

Experience: Minimum 35 years experience in a similar role within QSR, WSR, or FMCG industries

Skills: Proficiency in Google tools, CMS, SEO, PPC, social media, analytics, CRM, and email marketing platforms

Strong communication in English (written and verbal)
Creative thinker with a results-driven mindset

Comfortable working in fast-paced, agile environments

Key Competencies
Strong analytical ability for campaign measurement
Skilled in targeting, segmentation, and conversion tracking
Familiarity with marketing technology platforms and CRM systems
Passion for digital trends and innovation

Team-oriented, adaptable, and highly organized

Contact LEIGH-ANN BROWN on

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