Trade marketing coordinator

KEY RESPONSIBILITIES

• Support implementation of customer and shopper marketing strategies.
• Coordinate and execute category/brand/product launches, campaigns, promotional events, in-store activations.
• Ensure marketing activities align with brand and commercial objectives.

• Assist with trade marketing reporting and presentation preparation.
• Coordinate, evaluation and record campaign and promotional effectiveness.
• Conduct and compile market research, brand performance, market trends, ROI and competitor analysis.
• Track sales performance, depletions, and campaign effectiveness.
• Compile and support pricing and product positioning analysis.

• Maintain productive relationships with internal and external stakeholders.
• Coordinate project timelines, deliverables, and marketing materials.
• Liaise with internal teams, retailers, suppliers, distributors, and service providers.
• Ensure smooth communication between sales, marketing, and commercial teams.

• Coordinate local events and promotional activities to enhance brand visibility.
• Draw up event and promotion-specific briefs and budgets.
• Conduct post-event analysis with relevant stakeholders.
• Manage and update POS databases and stock control.
• Oversee general organisation and supervision of the marketing store.

• Assist with managing trade marketing and project budgets.
• Compile and process pre- and post-event documentation including quotations, buyer requisitions, POS, deliveries and invoices.
• Ensure accurate filing and record management.
• Monitor marketing spend against approved budgets.

KEY SKILLS & COMPETENCIES

The ideal candidate is commercially aware, highly organised, and passionate about brand growth, engagement, and trade marketing execution. They are comfortable working across multiple teams, analysing data, coordinating campaigns, and ensuring successful execution of promotional initiatives in a fast-moving

• Analytical thinking and problem-solving
• Reporting and Excel/data analysis
• Coordination and project management
• Communication and stakeholder management
• Commercial awareness
• Attention to detail
• Strong organisational skills
• Deadline-driven and able to multitask
• Ability to work in fast-paced environments

• Bachelors degree in Marketing, Business, Commerce, or a related field
• Minimum 3 years experience in Trade Marketing, Brand Promotion, Customer Marketing, Consumer
• Analytics
• Project Management experience
• Valid drivers license
• Willingness and ability to work evenings, weekends, and events when required