Digital E-commerce sspecialist

apartmentCommunicate Recruitment placeJohannesburg calendar_month 
What You'll Be Responsible For:

Ecommerce Growth & Performance: Actively manage paid search activity across Google channels, with a strong focus on profitability

Maintain and optimise product feeds to ensure healthy visibility and accurate data
Own tracking and measurement frameworks, ensuring clean conversion data and reliable insights
Work closely with marketing and creative teams to align offers, messaging, and landing pages with customer intent

Monitor performance daily and adjust quickly to improve results

Conversion & Revenue Optimisation:
Improve key metrics across ecommerce platforms, including conversion rate, basket value, repeat purchases, and gross margin contribution
Identify friction points throughout the customer journey and implement improvements across landing pages, product pages, checkout, and post‑purchase flows
Build and manage promotional calendars, including seasonal campaigns, bundles, upsells, and clearance activity

Spot opportunities to improve product presentation, pricing structures, onsite merchandising, and content

Platform Ownership: Oversee the day‑to‑day management of ecommerce platforms (experience with WooCommerce, Shopify, Magento, or similar)

Ensure sites remain stable, fast, SEO‑friendly, and conversion‑focused
Translate commercial requirements into clear instructions for developers and vendors

Coordinate testing, launches, tracking validation, and post‑release monitoring

B2B Digital Enablement: Help improve and scale a B2B ordering portal to increase customer adoption and reduce manual sales administration

Support features such as account‑based pricing, bulk ordering, order history, re‑ordering, and stock visibility

Partner closely with sales teams to align digital workflows with real buyer behaviour

Reporting & Continuous Improvement: Own performance reporting across sales, revenue, traffic, channel efficiency, customer behaviour, and site health

Maintain dashboards and provide regular performance updates with clear actions

Run ongoing testing cycles to drive incremental improvement

What We're Looking For: 35+ years experience in ecommerce, digital performance, or online sales roles

Strong hands‑on experience with paid search, analytics, tagging, and product feeds
Experience managing or overseeing ecommerce platforms and digital storefronts
Solid understanding of ecommerce growth drivers including CRO, SEO basics, promotions, and merchandising
Comfortable coordinating developers and external partners without needing to code

Highly organised, proactive, and accountable for outcomes

Bonus Points For: Experience in multi‑brand or high‑SKU environments

Exposure to B2B ecommerce or wholesale portals
Mobile‑first optimisation experience

Experience improving product data at scale

Let us assist you with your Digital career!

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