Sales Engineer

Job Purpose:

To drive sales growth by providing technical expertise to customers before and after the sale. The Sales Engineer acts as a key link between the sales team and the engineering/technical departments, ensuring customer requirements are fully understood and met through tailored solutions.

Key Responsibilities:

• Understand customer needs and provide technically sound solutions to meet them.
• Support the sales process from lead generation and qualification through to closing.
• Deliver technical presentations and demonstrations to potential clients.
• Prepare and follow up on quotations, proposals, and technical documentation.
• Liaise between customers and internal teams (engineering, R&D, production, etc.).
• Maintain a deep understanding of company products, technologies, and applications.
• Attend trade shows, exhibitions, and industry events to promote products/services.
• Collaborate with the marketing team to support product launches and promotions.
• Provide post-sales technical support and ensure customer satisfaction.
• Keep accurate records of sales activity, opportunities, and customer interactions in the CRM system.

Key Skills & Competencies:

• Strong technical understanding of the company’s products or services.
• Excellent communication and presentation skills.
• Strong problem-solving and analytical skills.
• Ability to explain complex technical information to non-technical stakeholders.
• Negotiation and customer relationship management.
• Project and time management abilities.
• Proficiency in Microsoft Office and CRM software (e.g., Salesforce, and Intacct).

Qualifications:

• Degree or diploma in Engineering (e.g., Mechanical, Electrical, Industrial, or related field).
• Sales or business development training is advantageous.
• 2–5 years of experience in technical sales or a similar role.
• Industry-specific certifications or product knowledge may be required.

Key Performance Indicators (KPIs):

• Revenue growth and sales target achievement.
• Lead conversion rate and quote-to-order ratio.
• Customer satisfaction and retention.
• Response time to customer inquiries and proposals.
• Accuracy and effectiveness of technical proposals.