CRM and Marketing Operations Manager
Objective Personnel Johannesburg R 35,000/month
Qualification
- Bachelorâs degree in Marketing, Business, Information Systems, or a related field
- Expert-level proficiency with HubSpot, including its Marketing, Sales, and Service Hubs
- Proven experience in a role such as CRM Manager, Marketing Operations Manager, or Marketing Technologist.
- Strong, hands-on experience with SAP Business One (SAP B1) and crucially, managing its integration with a CRM like HubSpot.
- Demonstrated proficiency in utilizing AI tools for marketing and operational efficiency (e.g. for content generation, data analysis, workflow automation, or predictive lead scoring).
- Demonstrable experience in lead generation, including hands-on execution of email marketing and social media marketing campaigns.
- Deep understanding of the full marketing and sales funnel, customer journey mapping, and lead nurturing principles.
- Serve as the primary system administrator for HubSpot, managing all technical aspects including user setup, roles, workflows, automation, and data integrity.
- Oversee the critical integration and data synchronisation between HubSpot and ERP, SAP Business One (SAP B1).
- Collaborate with the marketing department to design, execute, and measure multi-channel lead generation campaigns.
- Creating and managing email marketing campaigns and company's social media marketing.
- Utilize AI-powered tools for content creation.
- Handling and delegating website enquiries and ensuring prompt, professional follow-up.
- Design and implement communication workflows in HubSpot to nurture leads, provide order updates, and manage the customer experience throughout the sales process.
- Develop and maintain dashboards to track the full marketing and sales funnel, from lead acquisition cost to conversion rates and customer lifetime value.
- Develop and deliver training to ensure sales and service teams are proficient in using the CRM and adhering to communication best practices.
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