Social Media Strategist
The Legends Agency Johannesburg
Social Media Strategist
Join a fast-growing creative agency shaping bold digital campaigns
Join a fast-growing creative agency shaping bold digital campaigns
Johannesburg | Hybrid (Norwood) | R30 000 - R40 000
About Our Client
Our client is a dynamic and rapidly scaling creative agency producing bold, high-impact work across digital, social, print, and experiential platforms. They collaborate with global brands and innovative startups, delivering campaigns rooted in storytelling, creativity, and strategic thinking.The team thrives in a fast-paced, collaborative environment where fresh ideas are encouraged and celebrated.
The Role: Social Media StrategistThis role focuses on building and delivering data-driven social media strategies that enhance brand visibility, drive engagement, and support business objectives. You'll work closely with a multidisciplinary team of designers, content creators, and marketers to craft campaigns that are creative, effective, and culturally relevant across platforms.
Key Responsibilities- Minimum 2-3 years of experience in social media strategy or a related role
- Develop and implement platform-specific strategies aligned to campaign goals
- Conduct in-depth audience, industry, and competitor research to inform decisions
- Use social media management tools to schedule, monitor, and optimise content
- Track key performance metrics (engagement, reach, CTR, conversions) and translate data into insights
- Collaborate with content and design teams to create on-brand, visually compelling content
- Maintain active community engagement through timely, authentic interaction
- Stay updated with evolving platform algorithms, tools, and trends
- 2-3 years of experience in a social media, digital marketing, or agency environment
- Strong understanding of major platforms (Meta, TikTok, X, LinkedIn, YouTube) and their audiences
- Confident using analytics tools (Meta Insights, Google Analytics, etc.)
- Skilled at turning data into actionable strategy
- Creative thinker with a keen eye for trends and visual storytelling
- Highly organised, proactive, and collaborative
- Experience in agency or fast-paced environments is a strong advantage
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