Paid Media Specialist (Google Focused)

apartmentCommunicate Recruitment placeJohannesburg calendar_month 
Responsibilities:
Build, expand and continuously refine campaigns across the Google Ads suite, ensuring every piece of work meets a high-quality bar and is delivered on schedule
Dive into performance data across Google platforms, draw actionable conclusions, and package insights into concise client reports and face-to-face discussions

Maintain effortless, confident communication with clients both in writing and verbally centred on account health, strategic direction and growth opportunities within Googles paid ecosystem. Regular client contact is a core part of this position

Let data lead the way: make informed optimisation calls every day, constantly sharpening campaign efficiency and maximising return on ad spend

Write punchy, high-converting ad copy and exercise sound commercial judgement when managing budgets, forecasting spend and measuring ROI

Skills & Experience (Not negotiable): Minimum 4 years of hands-on experience managing campaigns within Google Ads

Current Google Ads Certification

Genuine proficiency across the Google toolkit: Google Ads (Search, Display, Shopping/Performance Max)

Google Analytics 4 (GA4)
Google Business Profile
Google Ads Editor
Working knowledge of Microsoft Ads would be a bonus.

Strong grasp of first-party data strategies and practical experience connecting Google Ads accounts to CRM environments.

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