Area Sales Manager - Johannesburg - ref. t42641819

apartmentFrank Consult placeJohannesburg calendar_month 

Our client is a dynamic, growth-focused business in the digital payments sector. They are on a mission to help entrepreneurs participate and prosper in the digital economy by solving their payment challenges. The business offers a collaborative, high-performance environment with a clear sense of purpose and impact.

Purpose of the Role

The Area Sales Manager will lead and drive strategic sales growth across a defined area. This role includes managing and supporting Sales Managers and Business Development Managers (BDMs), ensuring operational excellence, customer satisfaction, and delivery of area-specific targets.

The Area Sales Manager is a key driver of execution, mentoring, and alignment across teams to unlock performance and sustainable success.

Key Responsibilities
  • Collaborate with the Regional Sales Manager to implement strategic regional sales plans.
  • Oversee area management, ensuring growth, retention, and performance across allocated territories.
  • Support and coach Sales Managers and BDMs, with tailored development plans and performance feedback.
  • Build strong relationships with customers, ensuring satisfaction, retention, and cross-sell opportunities.
  • Monitor sales performance and provide accurate weekly and monthly reports.
  • Conduct market and competitor analysis to identify trends, threats, and opportunities.
  • Promote product offerings to broaden reach and support BDMs in lead generation and conversions.
  • Ensure operational compliance, including vehicle checklists, expense claims, and leave approvals.
  • Drive accountability on targets through regular performance reviews.
  • Manage recruitment, onboarding, and training in partnership with People Ops.
  • Handle high-value client interactions and strategic account management.
People Leadership
  • Set clear expectations and connect day-to-day work to broader company strategy.
  • Empower managers to lead with autonomy and ownership.
  • Hold the team accountable to high standards while remaining grounded in operational realities.
  • Conduct regular growth conversations and ensure consistent reviews, rhythms, and routines.
Qualifications and Experience
  • Bachelor’s degree in Business Administration, Sales, or a related field (preferred).
  • 3–5 years of sales leadership experience, with exposure to managing first-line managers.
  • Strong background in field operations, regional strategy execution, and customer engagement.
  • Experience in fintech, FMCG, retail, or distribution is an advantage.
  • Strong understanding of CRM systems and account retention strategies.
Skills and Attributes
  • Proven leadership and coaching skills.
  • Strong operational planning and time management.
  • Excellent communication skills (verbal and written).
  • Ability to interpret sales data and act on insights quickly.
  • Collaborative, adaptable, and resilient.
  • Commercially aware with strong problem-solving abilities.
  • Growth mindset and commitment to continuous learning.
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