Brand and Marketing Coordinator - Cape Town

International FMCG Company with HO in Cape Town is seeking to employ an experienced Brand and Marketing Coordinator to join their team

This is a mid-level role

Position Purpose

The coordinator is instrumental in managing marketing workflows, supporting campaigns, and ensuring smooth execution of both digital and in‑store brand activities.

Key Responsibilities

• Coordinate briefs for brand and marketing execution, including POS, advertising, sustainability elements, and in‑store material
• Review in‑store brand and marketing execution to ensure alignment with brand guidelines and support continuous improvement
• Coordinate mall marketing activities and ensure timely submission of materials and communication with mall partners
• Assist with communication and coordination of all Out‑of‑Home (OOH) marketing and POS distribution

• Follow up on product procurement to ensure alignment with brand vision and timelines
• Monitor allocations and delivery of marketing materials and products to stores
• Ensure all store customer service training materials and brand elements are up to date and aligned with guidelines
• Ordering of staff uniforms
• Coordination of trade exchange and sponsorships
• Collect and manage store competition data and customer entries
• Support in new store openings with marketing, branding, and operational components

• Manage E‑shop launches, including product uploading, campaign setup, and website content updates
• Support digital campaigns and assist with content development across online platforms

• Source suppliers for brand and marketing elements
• Submit payment requests and follow up to ensure timely processing and completion of financial workflows

• Design or brief the creation of store promotional posters and marketing elements
• Assist in campaign development and execution, including brainstorming, content creation, and event support

• Collect and consolidate data for reporting related to store activities, marketing performance, and customer insights
• Gather log data for NPDs (New Product Developments) and ensure accurate record‑keeping
• Track deadlines and ensure timely execution of all deliverables across marketing projects

• Strong organisational and time‑management skills with the ability to chase deadlines effectively
• Excellent communication skills with cross‑functional teams, suppliers, and store staff
• Detail‑oriented with a strong eye for brand consistency and quality
• Ability to multitask and support multiple projects simultaneously
• Creative thinking with a solid understanding of brand principles and marketing execution
• Proficiency in design tools and digital platforms (advantageous)
• Work experience in a previous marketing orientated role is essential.
• Qualification in Marketing