National Sales Manager (FMCG Food Manufacturing)
Express Employment Professionals Midrand Midrand
Duties & Responsibilities: Sales Strategy & Execution
- Design and execute sales plans to grow snack category penetration across formal and informal retail.
- Align territory structures and call cycles with product launches, brand campaigns, and category trends.
- Champion shelf presence and planogram adherence to maintain parity with competitive brands.
- Manage in-house sales teams, Area Sales Managers, and support staff, ensuring clear KPIs and training protocols.
- Lead third-party merchandising partners in executing display standards, promotions, and returns.
- Conduct territory splits and market rotations to support field coverage and optimize delivery cycles.
- Own senior buyer relationships across supermarket chains, convenience stores, and wholesale distributors.
- Negotiate listings, rebates, and promotional calendars tied to snack SKU velocity and category share.
- Implement structured engagement cadences with buyers to track sell-through and in-store compliance.
- Oversee third-party sales companies to maintain product freshness, merchandising frequency, and reporting discipline.
- Monitor logistics gaps and coordinate with the supply chain for backorder fulfilment and delivery escalation.
- Track snack SKU performance by channel, category, and region using ERP tools.
- Analyse pricing discrepancies, promo ROI, and competitor reactions to drive strategic adjustments.
- Deliver monthly dashboard reviews on GP margins, discount uptake, and retail audit scores.
- Set target pricing ladders across snack categories, balancing margin protection with affordability.
- Lead phased price transitions in sensitive markets, supporting field teams with customer briefing tools.
- Approve customer discounts and trading terms based on volume, channel mix, and product grouping.
- Roll out branded snack display guides, planograms, and product launch toolkits for all field teams.
- Uphold snack-specific merchandising SOPs, including freshness rotation, bundling strategies, and return protocols.
- Mentor Sales Reps and third-party merchandisers in storytelling, upselling, and visual merchandising excellence.
Rad ResourcesMidrand
PURPOSE OF THE ROLE:
The National Sales Manager is responsible for developing and executing strategic sales plans to achieve national revenue targets, grow market share, and manage the performance of the regional sales teams.
This role requires...
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