Casino Product Specialist
This will include the analysis and interpretation of business intelligence tools and data, reporting on trends, piloting and testing of products and making recommendations to continuously improve casino product innovation, standards, and to deliver results.
Key Performance Areas- Work cross-functionally to define and implement casino product roadmaps, prioritize features and execute the end-to-end product life cycle
- Develop reporting & analysis methods/templates for the casino operations to understand product performance
- Perform data analysis on casino product performance, product spend, odds and margin analysis, customer segments and player profitability, casino promotions etc. to drive product decisions.
- Analyse and diagnose product performance issues and challenges and offer a solution in line with product knowledge and business needs
- Produce weekly, monthly and quarterly reports on casino products in order to determine growth and performance of gaming.
- Develop and implement action plans to boost casino performance and offers to be competitive to various casino segments.
- Research, recommend and implement gaming product innovation of new technologies across the customer experience
- Work collaboratively with all customers facing functions to ensure a consistent and accurate message is provided to customers on casino products.
- Quality assure and test/pilot solutions and products before delivery to business.
- Collaborate with management, operations teams and compliance teams to mitigate casino operational risk.
- Understand casino capabilities and customer needs and anticipate their future needs.
- Monitor and review the casino gaming revenue and identify challenges that need to be addressed.
- Review, measure and optimize casino promotional campaigns and bonus offers.
- Communicate and monitor the effectiveness of bonusing tools on customer behaviour and adjust where relevant.
- Work closely with CRM teams to identify opportunities to promote network promotions, exclusive game launches, new supplier integrations and new features introduced on the platform.
- Create and present Post Campaign Analysis reports.
- Collaborate with various operational teams to facilitate and monitor the integration and content release processes for new game providers.
- Follow a data-driven approach to continuously monitor the performance of the gaming offering and make adjustments to the casino lobby accordingly.
- Project manage marketing campaigns from concept to execution, working with marcomms teams, design, digital and operations teams.
- Facilitate and maintain partnerships/relationships to support the development, refinement and implementation of products and services.
Education
3 Year Degree / Diploma in Business Management
Experience
8 years’ experience in product management within the gambling/online gaming industry- Experience with online casino product offerings and the evaluation of its effectiveness in market
Skills And Knowledge
Evaluating Analysing Information
Innovating
Creating & Improving
Measuring products, risk & results
Managing Customer & Stakeholder relationships
Embracing Change
Collaborating
Taking ownership
Strong verbal and written communication
Knowledge of slots/casino products
Business acumen
Statistical skills
Financial acumen/aptitude for numbers
Gaming Compliance Procedures
Proficient Computer Skills - MS Office; EGS
Networking skills
SLA & Contract management
Marketing knowledge
Equity
Preference will be given to employees from the designated groups in line with the provisions of the Employment Equity Act, No. 55 of 1998, SISA internal recruitment policy as well as units employment equity plans