Digital Advertising & Paid Media Specialist

Key Responsibilities:

Paid Media Strategy & Execution:

• Develop and implement high-performance paid media campaigns across Google Ads, Display Network, YouTube, Microsoft Bing, Meta (Facebook, Instagram), and TikTok.
• Own and execute full-funnel digital advertising strategies to drive customer acquisition, engagement, and conversions.
• Ensure campaigns are structured effectively, leveraging the best audience targeting, bidding strategies, and ad placements.
• Work closely with the creative and content teams to align messaging, ad creatives, and landing pages for maximum impact.
• Continuously A/B test ad creatives, copy, and targeting to improve click-through rates (CTR), conversion rates, and overall return on ad spend (ROAS).

Campaign & Budget Management:

• Manage significant advertising budgets, ensuring smart allocation of spend across high-performing channels.
• Monitor real-time campaign performance, making adjustments based on data insights to reduce cost per acquisition (CPA) and maximise efficiency.
• Lead media planning and forecasting, ensuring alignment with business KPIs.
• Develop retargeting and audience segmentation strategies to improve campaign efficiency.

Analytics, Reporting & Optimisation:

• Set up tracking and measurement using Google Analytics, Google Tag Manager (GTM), and platform-specific tracking pixels.
• Analyse data to identify opportunities for campaign optimisation, making data-driven decisions to enhance performance.
• Provide detailed performance reports, delivering actionable insights and recommendations to improve advertising efficiency.
• Stay updated on new paid media trends, algorithm changes, and industry developments to keep campaigns competitive.

Collaboration & Stakeholder Engagement:

• Work closely with internal stakeholders (marketing, content, creative teams) to ensure paid media strategies align with overall marketing objectives.
• Engage with advertising platforms, agencies, and vendors to leverage new opportunities and maintain best practices.

Requirements:

• 4+ years of hands-on experience in paid media management, with expertise in Google Ads, Meta Ads, and TikTok Ads.
• Strong understanding of performance marketing, audience targeting, and conversion rate optimisation.
• Proven experience in managing large advertising budgets and optimising spend across multiple platforms.
• Strong analytical skills with experience using Google Analytics, Google Tag Manager (GTM), and campaign reporting tools.
• Proficiency in A/B testing, bid management strategies, and funnel optimisation.
• Advanced skills in Excel, PowerPoint, and reporting dashboards for campaign performance analysis.
• Excellent attention to detail and the ability to work independently in a fast-paced environment.
• Knowledge of emerging digital advertising trends and automation technologies.

Preferred Qualifications:

• Google Ads & Meta Blueprint Certifications are a plus.
• Experience in E-commerce and lead generation campaigns.
• Understanding of programmatic advertising is an advantage.

• A step up from a mid-level specialist roleoffering more strategic ownership and independence.
• No people management requiredthis is an execution and strategy-heavy
• High-budget, data-driven focusideal for someone who enjoys hands-on paid media execution.