Digital & Marketing Co-ordinator (FMCG)

Minimum requirements:

• Bachelor's degree in marketing, Digital Marketing, Communications, or a related field.
• Minimum 6 years of experience in digital marketing, social media management, or related roles.
• Previous experience in a Digital marketing Agency will be preferable
• Experience with Google Ads, Facebook Ads Manager, and other digital advertising platforms.
• Strong understanding of SEO, SEM, and PPC strategies.
• Familiarity with email marketing platforms (Mailchimp, HubSpot, etc.).

Skills:

• Strong analytical skills with the ability to interpret data and optimize campaigns.
• Excellent written and verbal communication skills.
• Creativity in developing engaging content and campaign ideas.
• Proficiency in digital marketing tools (Google Analytics, Meta Business Suite, etc.).
• Ability to multitask and manage multiple projects simultaneously.
• Knowledge of content management systems (CMS) like WordPress.
• Understanding of social media trends and audience engagement strategies

Role and responsibilities:

• Plan, execute, and optimize digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
• Track and analyze campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.).
• Assist in developing SEO and SEM strategies to increase organic and paid reach.

• Develop and schedule engaging content for various social media platforms.
• Monitor and respond to audience interactions and comments.
• Track performance metrics and suggest improvements based on insights.

• Assist in content creation for blogs, websites, social media, and email marketing.
• Manage email marketing campaigns, including list segmentation, automation, and performance tracking.
• Work with designers and content creators to develop compelling digital content.

• Optimize website content for search engines (SEO).
• Monitor website traffic and user behaviour to improve the user experience.
• Coordinate with web developers for website updates and enhancements.

• Track and report key digital marketing metrics, including ROI, conversion rates, and engagement.
• Use tools like Google Analytics, Google Ads, and social media insights to optimize campaigns.
• Provide regular performance reports with recommendations for improvement.

• Set up and manage PPC (Pay-Per-Click) campaigns on platforms like Google Ads and Meta Ads.
• Optimize ad spend to ensure maximum return on investment.
• Monitor trends and adjust strategies based on data insights.

Key Performance Indicators (KPIs):

• Website Traffic & Engagement: Increase website visitors and reduce bounce rates.
• Social Media Growth: Growth in followers, engagement rates, and social shares.
• Lead Generation & Conversion Rates: Number of leads generated and conversion percentages
• SEO Performance: Improvement in organic rankings and search traffic.
• Return on Ad Spend (ROAS): Effectiveness of paid advertising campaigns.
• Email Marketing Metrics: Open rates, click-through rates, and subscriber growth.
• Customer Acquisition Cost (CAC): Reduction in the cost of acquiring new customers