Digital Marketing Manager (B2B) (JHB Onsite)

ENVIRONMENT:

PLAY a pivotal, hands-on role as the next Digital Marketing Manager sought by a cutting-edge FinTech company in Joburg where you will help drive growth and enhance its online presence. You will be responsible for managing

All experience must be from in-house business, and not from a Marketing agency. You must also be strategic thinking, possess analytical acumen and a passion for data-driven marketing in a B2B software as a service (SaaS) environment with proficiency in Google Analytics, Google Ads, LinkedIn Campaign Manager, WordPress & Meta Ads.

DUTIES:

• Help to improve and implement the Digital Marketing strategy, and continuously optimise Paid Media campaigns across Google, Microsoft, Meta, and LinkedIn to drive brand awareness, lead generation, and pipeline acceleration.
• Analyse and report on Paid Media performance, providing actionable insights and recommendations for improvement.

• Management of campaigns in HubSpot in relation to marketing automation, including database maintenance, segmentation, workflow creation, and performance reporting.
• Ensure data integrity and compliance across the HubSpot database for both the Marketing and Sales teams.

• Assistance in writing industry-relevant blog content, e-guides, email content, and customer case studies.
• Execution of content on Paid Media Channels.

• In conjunction with senior marketing management, work closely with other teams such as Sales, Client Management, and external partners, to ensure alignment of marketing initiatives with business goals.
• Help maintain and evolve the company brand toolkit, ensuring consistency across all touchpoints.

• Collaborate with Senior Marketing team and external web agencies to optimise set performance, Search Engine Optimisation (SEO), and user experience in line with the overall digital strategy.
• Conduct keyword research and implement SEO strategies to improve organic visibility and lead generation.

REQUIREMENTS:

• Bachelors Degree in Marketing (or similar).

• 5 Years experience in B2B Marketing, with at least 3 years focused on running and optimising all Paid Media channels. Your experience must come from in-house business, and not from a Marketing agency.
• 5 Years hands-on experience with HubSpot, including advanced segmentation and reporting.
• Experience in developing, managing, and executing integrated marketing strategies in a B2B environment (SaaS highly beneficial).
• Strong analytical skills with experience in campaign measurement, data analysis, and reporting.
• Proficiency with Digital Marketing tools (Google Analytics, Google Ads, LinkedIn Campaign Manager, WordPress, Meta Ads).
• Strong Project Management skills and ability to manage multiple initiatives simultaneously.
• Excellent communication and interpersonal skills, with a collaborative mindset.

While we would really like to respond to every application, should you not be contacted for this position within 10 working days please consider your application unsuccessful.

COMMENTS:

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