Junior Marketing Coordinator

The ideal candidate will have a strong background in marketing, excellent communication skills, and a passion for retail environments.

Key Responsibilities:

• Marketing Campaigns
• Assist in planning, executing, and managing marketing campaigns to increase customer engagement and sales.
• Work with external agencies and partners to develop creative assets, promotional materials, and advertisements.
• Coordinate seasonal and promotional events to maximize traffic and sales.
• Digital Marketing & Social Media:
• Manage social media accounts and ensure content aligns with the brand’s voice.
• Develop content for digital platforms, including websites, email newsletters, and social media channels, i.e FB/Instagram/Tiktok
• Track and report on the effectiveness of digital campaigns and suggest improvements.
• Brand Management:
• Ensure consistency in the marketing materials and communications for the shopping centre’s branding.
• Oversee the creation and distribution of promotional materials (e.g., flyers, posters, newsletters) for events, and special promotions.
• Customer & Community Engagement:
• Organize and promote community events, store openings, and in-centre promotions.
• Build relationships with tenants and assist with their individual marketing needs.
• Coordinate loyalty programs, contests, and giveaways to drive foot traffic and customer engagement.
• Market Research & Reporting:
• Prepare monthly reports on marketing activities, customer insights, and foot traffic data to assess campaign success.
• Event Coordination:
• Coordinate logistics for in-centre events, ensuring smooth execution and adherence to budget.
• Collaborate with tenants, vendors, and the management team to ensure event success.

Qualifications & Skills:

• - Minimum 1-2 years of experience in marketing, preferably in retail or shopping centers.
• Strong knowledge of digital marketing platforms, social media, and content creation.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and work under deadlines.
• Strong organizational and time-management skills.
• Creative mindset with attention to detail.
• Proficient in Microsoft Office Suite, Canva, and social media management tools, i.e FB/Instagram and TikTok. Although we do have an external service provider who do all our designs for our big campaigns
• Knowledge of retail industry trends and best practices is an advantage.