Senior Strategic Brand Manager

Senior Strategic Brand Manager

The company is seeking a seasoned Senior Strategic Brand Manager to lead the development and implementation of our brand identity across our luxury fashion portfolio. The successful candidate will have a proven track record in luxury brand management, with experience in managing multiple brands under one umbrella.

Key Responsibilities:

1. Define Evolved Brand Identity:

1. Consumer Implementation Framework:

Identify value proposition benefits, understand consumer psychographics, define brand positions, framing, and touch points, and establish metrics for brand management.

• Proven luxury brand experience, preferably in fashion
• Experience managing multiple brands under one brand umbrella
• Strong focus on customer experience
• Tertiary studies in Strategic Brand and Marketing or related qualification (highly preferred)
• Minimum 10 years of experience in a similar role, with at least 5 years in a leadership capacity

• Entrepreneurial mindset
• Legacy-focused approach
• Curiosity and adaptability
• Global perspective and understanding of consumer behaviours

Deliverables

• Establish clarity and alignment of brand identity across all facets
• Enhance customer interaction and engagement on social media and digital platforms

• Develop the model for the next evolution of the Brand
• Define the next stage of the brand, focusing on legacy brands

• Evolve brand on the global stage