Graphic Designer

ROLE OVERVIEW

The Graphic Designer plays a strategic role in the Marketing Department, combining creativity with data-driven insights. By integrating AI into design, campaigns, and research, this role delivers impactful visuals, optimises performance, and supports team development.

• Develop and execute design strategies aligned with business and marketing objectives.
• Produce high-quality digital and print content while ensuring brand consistency across all SKG Group platforms.
• Leverage AI tools for ideation, image generation, adaptive design, and campaign optimisation.
• Monitor and refine campaign performance using analytics, A/B testing, and AI-driven insights.
• Collaborate with marketing and digital teams to ensure cohesive campaign execution.
• Mentor junior designers and create training resources to support staff development.
• Stay current with design trends, competitor activity, and emerging technologies to expand creative capabilities.
• Perform other reasonable duties within the scope of work.

• Degree or relevant qualification in Graphic Design.
• 3–5 years experience in design, preferably in marketing, creative agencies, or B2B environments.
• Strong portfolio showcasing digital, print, and video design projects.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Experience with AI-assisted design tools and workflows.
• Solid knowledge of typography, colour theory, layout, branding, and print principles.

• Ability to translate marketing objectives into compelling design solutions.
• Creativity, attention to detail, and adaptability in fast-paced environments.
• Strong communication and presentation skills.
• Effective collaboration and interpersonal skills.