CRM - Content Marketing Manager
Join Our Team as a CRM - Content Marketing Manager
We are seeking a CRM Content Manager who shall be responsible for shaping and delivering high-quality, on-brand content across CRM channels globally, with a primary focus on email communications. This role sits at the intersection of content, member experience, and data, ensuring that all CRM touchpoints are engaging, in line with evolving industry best practice and aligned to Ten’s premium concierge positioning across markets.
Working as an integral member of the Global CRM team, and alongside Proposition Partnerships, Regional teams, Data and Content the CRM Content Manager will play a key role in elevating the quality, consistency, and performance of member communications.
Key Responsibilities:
- CRM Content Strategy & Development.
- from concept and copywriting through to optimization
- supporting lifecycle campaigns, automated journeys with a focus on personalized content, and global communications at scale.
- Email Copywriting & Global Campaign Execution. Lead the creation of email copy for global campaigns, automations, and lifecycle journeys. Ensure content is adaptable for localization, maintaining impact and intent across regions. Personalization & Content at Scale
- Brand & Tone of Voice Ownership. Act as a global guardian of Ten’s tone of voice across CRM channels, ensuring a consistent premium, concierge-led experience. Balance global consistency with local nuance, ensuring content resonates across different markets and audiences.
- Cross-Functional & Regional Collaboration. Build and maintain a centralized library of approved, reusable CRM content and templates, led by relevant performance metrics. Work closely with Partnerships teams to translate global and local partner offers into compelling, member-first content.
- Proven experience in Digital and CRM content, email marketing, or copywriting, ideally within a global lifestyle, luxury, or hospitality environment.
- Exceptional English writing skills with the ability to craft engaging, concise, and premium copy.
- Strong understanding of CRM principles, lifecycle marketing, and personalization at scale.
- Experience writing for multiple CRM channels (email, push, SMS, messaging apps).
- Experience working across multiple markets and adapting content for localization.
- Familiarity with CRM platforms such as Braze (or similar ESPs).
- Data-driven mindset with experience using performance insights to optimize content.
- Strong organizational skills and ability to manage multiple stakeholders and projects globally.
Benefits
Our people are at the heart of the business and we have a culture of recognition and reward - both through regular appraisals but also through annual Extra Mile Awards where we celebrate those who have gone that extra mile in their role. We also encourage all our staff to incorporate their aspirations and interests into their career at Ten and we are there every step of the way to support development.
Rewards designed around you:
- A competitive salary depending on experience, plus a performance-based bonus.
- Hybrid working. You can combine working from home and working from the office. If you don’t live near our office then we are open to fully remote working options too.
- Paid time away from work. Our employees enjoy a competitive paid time off package, including a paid day each year to volunteer time for a good cause that is important to them.
- Paid Sabbaticals. One (1) month paid Sabbatical after every 5 years of Service, without tapping into annual leave.
- Extra Rewards. Lucrative Ten Loyalty Rewards program which includes a bonus and gift to say thank you for being part of Ten.
- Remote Working Holidays - possibilities to Travel and Work anywhere in the world!
- Employee Discounts. Access to lots of great travel and entertainment discounts as our clients’ members would!
- Be part of our global, dynamic, and inclusive Team, with diversity at its core.
- Genuine career opportunities within a dynamic and international company.
Who We Are
Ten Group is a global luxury concierge service and our travel department is offering a unique opportunity to join a vibrant team. Our clients and colleagues are the cornerstones of what we do, and we serve High-Networth (HNW) and UHNW clients with their requests for leisure travel.At Ten our goal is simple, to become the most trusted service business in the world.
We deliver our service through a combination of Ten’s proprietary, unique technology-enabled platform and the expertise of our highly trained lifestyle managers. Ten is growing quickly and has ambitious plans to keep innovating, inspiring and continuing to improve the lives of millions of members.As a Certified B Corp, Ten Lifestyle Group joins a global community of businesses united by a shared goal of making a positive impact on society and the environment.
To find out more about Ten, please watch this short video https://tenlifestylegroup.com/ten-tv/
Commitment to Diversity
We encourage diverse philosophies, cultures, and experiences. We appreciate diversity and are dedicated to creating an inclusive work environment for our employees. This idea unites the teams at TEN. All aspects of our relationship, including the decision to hire, promote, discipline, or terminate, will be based on merit, competence, performance, and business needs.
“Ten works with a small, preferred supplier list of recruitment agencies only. Please note we are not accepting any further recruitment agencies at this time.”