Performance Marketing Specialist

Reports to: Performance Marketing Manager

Position Summary

You will also collaborate with Marketing Managers, to further understand wider marketing undertakings, upcoming activities and share any relevant insights that may help them in strategic decision making.

1. Campaign Management & Delivery

• Support the Performance Marketing Manager in implementing and optimising conversion, consideration and awareness campaigns across education brands, driving channel optimisation, effective budget management and opportunity identification.
• Support in ensuring ad content is compelling, relevant, aligned to brand guidelines, and fit for purpose across channels, strategy and audiences.
• Assess targeting, messaging and landing page experiences to ensure campaign relevance and lead delivery is aligned to budget.

1. Performance Analysis & Optimisation

• Evaluate campaign and creative performance across multiple criteria, including response rates, cost/revenue analysis, Cost per Lead (CPL), Cost per Acquisition (CPA), qualitative learnings and overall results.
• Provide optimisation recommendations across performance platforms to improve outcomes and efficiency.

1. Insights, Reporting & Stakeholder Support

• Provide rich performance, vertical and competitor insights to the Performance Marketing Managers, Head of Performance and Marketing Managers in a timely manner to inform decision-making and enrich performance marketing data.
• Support the Performance Marketing Manager and Head of Performance Marketing in delivering outcomes aligned to campaign objectives through data-led recommendations and collaboration.

1. Testing, Innovation & Capability Building

• Demonstrate a test-and-learn mindset by proposing rationalised initiatives and methods for reaching appropriate audiences across website and marketing channels.
• Support a culture of curiosity, innovation and internal capability-building within the performance marketing function.

• Increase of enrolments from marketing channels
• Actionable lead target achievement
• Alignment of university value proposition across all acquisition funnel touchpoints (advertising, website, sales and student communication channels)
• Channel conversion metrics (through to sale)
• Successful management of internal stakeholders and partners
• Effectiveness (quantified) of key marketing activities
• Effectiveness (quantified) and engagement of ad creative assets
• Positive impact on culture, team participation and development
• Conversion improvements in student acquisition funnel (lead generation and nurture to enrolment

• At least 2-3 years' experience in a performance marketing role including Google (SA360), Microsoft and Meta advertising
• 3+ years’ experience in a performance marketing role – client or agency side.
• Possess a commercial understanding regarding forecasting, budget setting/management and managing to ROI.
• Understanding of campaign measurement/effectiveness for both performance marketing and creative.
• Experience and success in developing and implementing across performance marketing campaigns with measurable results.
• Experience running A/B Testing, understanding the metrics that matter, and guardrails required to deliver a fair test.
• Experience in creative/ad-copy planning and creation, data utilisation, value propositioning and storytelling.
• Experience working on and desire to learn about end-to-end campaign development from awareness through to onsite lead capture and sales conversion.
• Constantly curious, creative and forward-thinking, with a passion for exploring new ideas and approaches, learning from internal stakeholders and platform partners through training provisions.
• Ability to work within in a dynamic environment and manage multiple priorities effectively.
• Experience in analytics platforms such as Google Analytics

Benefits

These are some of the benefits* you can expect when you join the team:

• Employee Assistance Program (EAP)
• Medical allowance
• Commute allowance
• Flexible work for genuine career-life fit
• A healthy and supportive company culture
• Generous annual leave
• Paid maternity and paternity benefits
• Study leave
• Professional development and mentoring
• Culture Club events
• Company funded lunch and drinks every 8 weeks
• Policy T&Cs apply for certain benefits