CRM Marketing Specialist (Digital Marketing) (CPT Onsite)

ENVIRONMENT:

Working with a multi-faced team, you will help find ways to segment the B2B and B2C database and create, implement and evaluate the CRM strategy. You will require a Bachelor’s Degree in Marketing with 5+ years working in an email/CRM Marketing role including experience in an eCommerce environment, have knowledge around metrics, A/B Testing, and ROI Analysis & proficiency with CRM Tools and marketing automation software like Active Campaign, Mailchimp, and Braze or similar.

DUTIES:

• Work with the Sales, Merchandising and Marketing team to find ways to segment the B2B and B2C database.
• Create, implement and evaluate the CRM strategy.
• Evaluate and report on the various communication channels’ effectiveness.
• Manage communication platforms.
• Improve the online conversion rate of customers taking action (purchasing, enquiring and subscribing).
• Develop and implement communication strategies.
• Create automated journeys.
• Report back on performance of communication.
• Optimize based on the performance of the different channels.

REQUIREMENTS:

• Bachelor's Degree in a Marketing.

• 5+ Years working in an email/CRM Marketing role.
• Experience in an eCommerce environment.
• Data and results-driven with exceptional detail and knowledge around metrics, A/B Testing, and ROI Analysis.
• Experience with CRM, marketing automation, Email Service Providers, and web analytics platforms.
• Understanding of email marketing best practices.
• Experience in developing and implementing automated email campaigns.
• Excellent written communication and copywriting skills - Tech savvy with a deep understanding of sophisticated CRM Tools and marketing automation software (like Active Campaign, Mailchimp, and Braze or similar).
• A strong working knowledge of Google Sheets and/or Microsoft Excel.

• Experience in luxury brands.
• Basic HTML and CSS knowledge.

ATTRIBUTES:

• Champion of customer-centric marketing; passion in leveraging data to achieve business outcomes.
• Ability to work in a high-energy, fast-paced environment.
• Solutions-oriented with a proactive and can-do attitude.
• Ability to perform under pressure.
• Positive attitude, solid people skills and a team player approach.
• A passion for constant learning and improvement.
• Proactive, with strong initiative.