Performance Marketing Specialist
ARVO Cape Town Full-time
Performance Marketing Specialist
Location: Flexible / HybridOffice space: Workshop17 Newlands
Employment Type: Full-time
Compensation: Competitive
Our client (that's dominating the lighting space) is seeking a highly motivated and results-driven Performance Marketing Specialist to join the team!
This company is a fast-growing premium outdoor lighting & heater brand expanding globally!
"We are brand experts with a strong skill set in product innovation and brand building. We have high ambitions for our rapidly growing brand. We are looking for a driven Performance Marketing Specialist (2+ years experience) to help scale our paid media efforts.You will work closely with our Creative Strategist and directly with our CMO, gaining hands-on mentorship while playing a key role in growing the brand across multiple markets."
Key Responsibilities- Launch and optimise Meta ad campaigns
- Scale winning campaigns within CPA and MER targets
- Analyse creative performance and provide testing insights
- Write and iterate ad copy (Headlines & Primary texts)
- Build and optimise advertorials and pre-landers with in-house designer
- Track, analyse and report on key growth metrics
- Assist with Pinterest and TikTok ad expansion
- Ensure accurate tracking, UTMs and attribution setup
- Support structured creative testing roadmap with Creative Strategist
- 2+ years hands-on Meta ads experience
- Strong analytical mindset
- Detail-oriented and structured
- Hungry to learn and grow
- Comfortable working in a fast-moving environment
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