Sales representative (horeca) - external

apartmentApex Hotel Supplies placeVictoria calendar_month 
KEY RESPONSIBILITIES: Client Relationship Management
  • Build and maintain strong, trust-based relationships with key clients.
  • Understand client objectives and challenges to deliver tailored solutions.
  • Act as the primary point of contact, ensuring responsive and high-quality service.
Account Strategy & Growth
  • Develop and execute account plans aligned to client and company objectives.
  • Identify growth opportunities, including upselling and cross-selling initiatives.
  • Collaborate with internal teams to align solutions with client needs.
Communication & Coordination
  • Ensure effective communication between clients and internal departments.
  • Provide regular updates on performance, projects, and market insights.
  • Coordinate cross-functional teams to deliver on commitments and resolve issues.
Problem Solving & Conflict Resolution
  • Proactively identify and address potential challenges within accounts.
  • Resolve client issues and conflicts in a timely and professional manner.
Performance Monitoring
  • Track and analyse account performance, providing actionable insights.
  • Drive continuous improvement to enhance client satisfaction and retention.
Market & Industry Awareness
  • Stay informed on industry trends, competitors, and market developments.
  • Use insights to position products and services effectively.
Contract & Sales Management
  • Support contract management, renewals, and product listings with relevant teams.
  • Provide accurate sales forecasts based on client trends and demand.
EDUCATIONAL, TECHNICAL, EXPERIENCE AND SKILL REQUIREMENTS
  • Diploma or degree in Sales, Marketing, Hospitality, or Business Management is advantageous.
  • 2–5 years’ external sales experience, preferably within FMCG, hospitality, or food service, managing HORECA clients.
  • Strong client relationship management skills with the ability to develop and maintain long-term partnerships with hotels, restaurants, caterers, and institutional clients.
  • Solid understanding of HORECA operations, including product application, menu cycles, and supply chain requirements.
  • Strong negotiation and selling skills with a proven ability to close deals and identify upselling and cross-selling opportunities.
  • Proficiency in CRM systems, order management tools, and Microsoft Office (Excel, Word, Outlook) for reporting and account tracking.
  • Strong communication, planning, and organisational skills with effective territory management, time management, and problem-solving ability.
  • Valid drivers license.

WHAT WE OFFER:

  • Basic Salary + Attractive Commission Scheme
  • Growth and development opportunities
  • Supportive and fast-paced working environment
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