Sales representative (horeca) - external
Apex Hotel Supplies Victoria
KEY RESPONSIBILITIES: Client Relationship Management
- Build and maintain strong, trust-based relationships with key clients.
- Understand client objectives and challenges to deliver tailored solutions.
- Act as the primary point of contact, ensuring responsive and high-quality service.
- Develop and execute account plans aligned to client and company objectives.
- Identify growth opportunities, including upselling and cross-selling initiatives.
- Collaborate with internal teams to align solutions with client needs.
- Ensure effective communication between clients and internal departments.
- Provide regular updates on performance, projects, and market insights.
- Coordinate cross-functional teams to deliver on commitments and resolve issues.
- Proactively identify and address potential challenges within accounts.
- Resolve client issues and conflicts in a timely and professional manner.
- Track and analyse account performance, providing actionable insights.
- Drive continuous improvement to enhance client satisfaction and retention.
- Stay informed on industry trends, competitors, and market developments.
- Use insights to position products and services effectively.
- Support contract management, renewals, and product listings with relevant teams.
- Provide accurate sales forecasts based on client trends and demand.
- Diploma or degree in Sales, Marketing, Hospitality, or Business Management is advantageous.
- 2â5 yearsâ external sales experience, preferably within FMCG, hospitality, or food service, managing HORECA clients.
- Strong client relationship management skills with the ability to develop and maintain long-term partnerships with hotels, restaurants, caterers, and institutional clients.
- Solid understanding of HORECA operations, including product application, menu cycles, and supply chain requirements.
- Strong negotiation and selling skills with a proven ability to close deals and identify upselling and cross-selling opportunities.
- Proficiency in CRM systems, order management tools, and Microsoft Office (Excel, Word, Outlook) for reporting and account tracking.
- Strong communication, planning, and organisational skills with effective territory management, time management, and problem-solving ability.
- Valid drivers license.
WHAT WE OFFER:
- Basic Salary + Attractive Commission Scheme
- Growth and development opportunities
- Supportive and fast-paced working environment
Daisy Business SolutionsUvongo Beach, 44 km from Victoria
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• Active cold calling and direct sales through canvasing different areas in-person to prospective clients
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