Marketing Manager

PURPOSE OF JOB

the marketing and information staff’s key outputs and representing Centre management.

KEY PERFORMANCE AREAS

• Compile a comprehensive marketing strategy in line with Centers objectives and

• Compile the marketing budget in line with annual marketing strategy.
• Manage the execution of the marketing strategy daily.
• Manage and control the marketing budget and expenditure in line with marketing

activities.

Development and implementation of the Centre’s brand strategy and advertising plan:

• Coordinate the creative campaigns developed for the Centers brand, Centre and

• Determine the preferred media and tools to use in the advertising strategy and initiate

• Act as the primary brand custodian for the shopping Centre.
• Management of marketing department and administration.
• Ensure all marketing assets are systematically maintained and registered.
• Hold a formal monthly marketing meeting with the property team and ensure minutes

• Filing and maintenance of all records relating to marketing of the Centre.

Planning and implementation of promotions and events:

• Sustain the brand awareness levels of the Centre through ongoing annual, seasonal,

• Conceptualize events/promotions in line with marketing strategy and Centre objectives

• Ensure efforts to secure sponsorships to enhance event spend wherever possible.
• Ensure that events are successful in building the brand, increasing quality foot traffic,

driving turnover and extending dwell times.

Drive the digital and social media strategy for the Centre:

• Implement the digital/social media strategy as detailed in the Centre marketing

• Ensure all engagement across digital platforms is aligned to the brand principles and

• Manage social media (Instagram, Twitter and Facebook)
• Implement workable strategies to improve mobile app and engagement platforms
• Manage website redevelopment and improvement.

Media relations, public relations and publicity:

• Development of a PR strategy in line with the approved marketing plan and strategy.
• Oversee PR outputs to ensure ongoing efforts to secure publicity to maximize exposure

• Regular development and dissemination of press releases to targeted media.
• Regular meetings with key journalists and/or media contacts to build relationships.
• Establishing key media contact details.
• Develop and implement an effective crises communication management plan and

ensure all management role players are trained effectively as detailed by the plan.

Exhibition and Indoor/Outdoor sales:

• Compile and implement the exhibitions and indoor/outdoor sales strategy.
• To ensure that exhibition and indoor/outdoor sales income targets are met and

• Ensure that all exhibition displays, and activities are in line with Centre regulations and

• Manage contractual SLAs of any external media agencies appointed by the Centre to

• To implement the necessary controls and procedures to ensure that the sales function

is effective and result driven.

CSI program:

• Development of CSI strategy in line with marketing plan and marketing strategy.
• Implementing the Centers CSI strategy.
• Implementation of all CSI events as determined by partnerships or the strategy.
• Ensure the effective implementation of a formal tenant relationship plan in line with the

• Implement the tenant induction process and effectively offer marketing support and

• Initiate tenant training, workshops and service audits where required and

• Ensure effective communication plan including regular tenant newsletters and updates - digital and direct.
• Meet with regional retail contacts and majors regularly to share strategy information,

gain retail trend information and encourage collaborative partnerships.

Regional Reports:

• Submission of detailed monthly report for Centre owner packs and as required.

Research:

• To implement a research strategy as required and oversee the appointed service

• To facilitate focus groups as may be required to gather information.
• To implement surveys digitally or direct as information gathering tools as needed.

• Minimum 5 years’ experience as a Marketing Manager in a retail environment (Centre

• Bachelor’s degree or equivalent experience preferred
• Strategic thinker, capable of developing an overall marketing plan and overseeing the

• Professional reputation; strong industry credibility
• Proven effective management experience
• Excellent self-starter with strong and independent work ethic; project oriented, results

• Well-organized; excellent attention to detail.
• Proficient in Microsoft Word, Excel, Office.
• Excellent written and verbal skills.