Digital Trading & Online Growth Specialist
Communicate Recruitment Johannesburg
Your Core Responsibilites
Oversee product feed accuracy and health, ensuring the Merchant Centre environment is consistently optimised
Manage GA4 and Tag Manager implementation to ensure all tracking, conversions, and event data remain clean and reliable
Collaborate with creative and marketing teams to develop ads, landing pages, and promotional concepts aligned to commercial goals
Monitor performance daily and adjust bidding, audience segments, and messaging to maximise return
Enhance the ecommerce funnel endâtoâend from landing pages to product detail pages, internal search, cart, checkout, and postâpurchase flows
Build and execute a trading calendar covering promos, bundles, upsells, tactical markdowns, seasonal pushes, and more
Identify commercial opportunities across pricing, merchandising, product mix, and user journeys
Maintain fast, stable, conversionâfriendly websites through solid SEO hygiene and ongoing performance improvements
Translate business needs into developerâready briefs and acceptance criteria without requiring coding experience
Coordinate development changes, testing cycles, tracking validation, and postâlaunch analysis
Work closely with sales and key accounts to ensure the portals functionality aligns with buyer behaviours and trade priorities
Identify, prioritise, and escalate issues impacting site stability, customer experience, performance tracking, or fulfilment
Maintain dashboards and produce structured weekly updates highlighting wins, concerns, and next steps
Sales & Accounts B2B portal adoption and buyer needs
Customer Support friction and feedback analysis
Logistics & Ops dispatch reliability and fulfilment workflows
Paid media engines that reliably deliver profitable sales
Conversion rates and average order values trending upward
Product feeds that stay healthy and compliant
Accurate tracking and actionable reporting
Stable, fast sites showing monthâoverâmonth improvements
Increased adoption and efficiency of the B2B platform
Experience & Skills
35+ years in ecommerce, digital trading, growth marketing, or related roles
Strong Google Ads, Merchant Centre, GA4, and Tag Manager capabilities
Product data hygiene
Feed management
Promotional mechanics
Confident coordinating developers and thirdâparty vendors, even without coding experience
Experience in multi-brand retail or electronics category environments
Familiarity with B2B ordering or wholesale buying workflows
Mobile-first optimisation experience
- Performance Marketing & Growth Execution
Oversee product feed accuracy and health, ensuring the Merchant Centre environment is consistently optimised
Manage GA4 and Tag Manager implementation to ensure all tracking, conversions, and event data remain clean and reliable
Collaborate with creative and marketing teams to develop ads, landing pages, and promotional concepts aligned to commercial goals
Monitor performance daily and adjust bidding, audience segments, and messaging to maximise return
- Sales Acceleration & Onsite Conversion
Enhance the ecommerce funnel endâtoâend from landing pages to product detail pages, internal search, cart, checkout, and postâpurchase flows
Build and execute a trading calendar covering promos, bundles, upsells, tactical markdowns, seasonal pushes, and more
Identify commercial opportunities across pricing, merchandising, product mix, and user journeys
- Platform Operations & Optimisation
Maintain fast, stable, conversionâfriendly websites through solid SEO hygiene and ongoing performance improvements
Translate business needs into developerâready briefs and acceptance criteria without requiring coding experience
Coordinate development changes, testing cycles, tracking validation, and postâlaunch analysis
- B2B Platform Expantion
Support the evolution and adoption of an online B2B ordering portal aimed at reducing manual admin and increasing buyer selfâ
Participate in defining workflows for bulk ordering, personalised pricing, order visibility, reordering tools, roleâbased access, and creditâcontrolled environmentsWork closely with sales and key accounts to ensure the portals functionality aligns with buyer behaviours and trade priorities
- Delivery Coordination & Issue Management
Coordinate between internal teams, developers, and external vendors to ensure timely rollout of updates and improvements
Assist in keeping systems connected via API-driven integrations and connected servicesIdentify, prioritise, and escalate issues impacting site stability, customer experience, performance tracking, or fulfilment
- Reporting, Insights & Continuous Improvement
Maintain dashboards and produce structured weekly updates highlighting wins, concerns, and next steps
Run ongoing testing cycles to iterate on performance and drive compounding improvements
Key Partnerships
Youll collaborate with: Marketing & Creative asset development, campaign alignment
Product & Buying Teams new ranges, priorities, launchesSales & Accounts B2B portal adoption and buyer needs
Customer Support friction and feedback analysis
Logistics & Ops dispatch reliability and fulfilment workflows
Development & External Vendors fixes, features, releases
Success in This Role Looks LikePaid media engines that reliably deliver profitable sales
Conversion rates and average order values trending upward
Product feeds that stay healthy and compliant
Accurate tracking and actionable reporting
Stable, fast sites showing monthâoverâmonth improvements
Increased adoption and efficiency of the B2B platform
Clear communication and ownership across all trading workflows
RequirementsExperience & Skills
35+ years in ecommerce, digital trading, growth marketing, or related roles
Strong Google Ads, Merchant Centre, GA4, and Tag Manager capabilities
Hands-on experience managing ecommerce platforms (WooCommerce ideal; Shopify/Magento welcomed)
Understanding of key ecommerce levers: Conversion optimisation
SEO basicsProduct data hygiene
Feed management
Promotional mechanics
Confident coordinating developers and thirdâparty vendors, even without coding experience
Highly organised, proactive, and comfortable owning outcomes in a fastâpaced environment
Bonus AdvantageExperience in multi-brand retail or electronics category environments
Familiarity with B2B ordering or wholesale buying workflows
Mobile-first optimisation experience
Experience managing product data quality at scale
Interested in Applying?If youre driven by digital commercial outcomes and thrive in an environment where experimentation is encouraged and ownership is valued, wed love to connect with you.
PlaceTalentJohannesburg
Minimum Requirements:
• Experience selling B2B solutions to companies, ideally in technology, digital, or professional services
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