Digital and Marketing Coordinator

Qualifications & Experience:

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
• Minimum 4 years of experience in digital marketing, social media management, or related roles.
• Previous experience in a Digital marketing Agency will be preferable
• Experience with Google Ads, Facebook Ads Manager, and other digital advertising platforms.
• Strong understanding of SEO, SEM, and PPC strategies.
• Familiarity with email marketing platforms (Mailchimp, HubSpot, etc.).

Key Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
• Track and analyze campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.).
• Assist in developing SEO and SEM strategies to increase organic and paid reach.

• Develop and schedule engaging content for various social media platforms.
• Monitor and respond to audience interactions and comments.
• Track performance metrics and suggest improvements based on insights.

• Assist in content creation for blogs, websites, social media, and email marketing.
• Manage email marketing campaigns, including list segmentation, automation, and performance tracking.
• Work with designers and content creators to develop compelling digital content.

• Optimize website content for search engines (SEO).
• Monitor website traffic and user behaviour to improve the user experience.
• Coordinate with web developers for website updates and enhancements.

• Track and report key digital marketing metrics, including ROI, conversion rates, and engagement.
• Use tools like Google Analytics, Google Ads, and social media insights to optimize campaigns.
• Provide regular performance reports with recommendations for improvement.

• Set up and manage PPC (Pay-Per-Click) campaigns on platforms like Google Ads and Meta Ads.
• Optimize ad spend to ensure maximum return on investment.
• Monitor trends and adjust strategies based on data insights.