[ref. c44722000] Social Media Specialist

About the Role

Our client is looking for a creative and strategic Social Media Marketing Specialist to join their dynamic marketing team. The ideal candidate will have a passion for digital storytelling, an eye for design, and the ability to create engaging, data-driven content that resonates with diverse audiences.

This role is perfect for someone who thrives in a fast-paced environment, enjoys collaboration, and has a strong grasp of the ever-evolving world of social and digital media.

1. Content Creation and Management

• Develop and schedule engaging, high-quality content across platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Craft compelling, audience-specific captions and copy tailored to the South African market.
• Write blog articles that support brand voice, enhance SEO performance, and deliver value to target audiences.
• Create content for newsletters, product campaigns, and marketing promotions.

1. Community Management

• Monitor and respond to messages, comments, and reviews promptly and professionally.
• Foster online engagement through polls, interactive posts, and brand-building campaigns.

1. Advertising Campaigns

• Plan, execute, and optimize paid social media campaigns.
• Monitor performance metrics (CTR, CPC, ROI) and adjust strategies to achieve marketing objectives.

1. Analytics and Reporting

• Track and analyze social media performance using tools like Google Analytics, Hootsuite, or Meta Business Suite.
• Use data insights to refine content and campaign performance, staying current with trends, tools, and algorithms.

1. Collaboration

• Work closely with the broader marketing team to ensure consistency across all brand touchpoints.

• Bachelors degree in marketing, communications, or related field.
• 24 years of proven experience in social media management or digital marketing.
• Proficiency in major social media platforms and analytics tools.
• Strong writing, editing, and communication abilities.
• Graphic design proficiency (Canva, Photoshop, or similar).
• Experience running paid campaigns and managing budgets.

• Creative, detail-oriented, and deadline-driven.
• Strong multitasking and time management skills.
• Passionate about storytelling and audience engagement.
• Analytical thinker who uses insights to inform strategy.